Big­Time, the glob­al bou­tique firm of mo­bile mar­ket­ing, has launched an in­ter­ac­tive mo­bile mar­ket­ing cam­paign in the Caribbean.The mo­bile mar­ket­ing cam­paign was launched end of Oc­to­ber with TSTT tar­get­ing all of its sub­scribers in T&T util­is­ing var­i­ous chan­nels such as SMS, ra­dio, so­cial net­works, news­pa­pers and bill­boards.

The lo­cal telecom­mu­ni­ca­tions provider se­lect­ed Big­Time to launch its first ever-mo­bile mar­ket­ing in­ter­ac­tive cam­paign util­is­ing the SMS chan­nel and en­joy the most de­sir­able out­comes. The in­ter­ac­tive and smart cam­paign is of­fered ex­clu­sive­ly to the op­er­a­tor users, pro­vid­ing a unique en­ter­tain­ing and ed­u­cat­ing ex­pe­ri­ence. At the same time the cam­paign will serve as an opt-in boost­er to var­i­ous prod­ucts and ser­vices of the mo­bile car­ri­er as well as a so­phis­ti­cat­ed tool of seg­men­ta­tion and pro­fil­ing of the end users.

Dim­itris Pa­pazi­sis, Chief Ex­ec­u­tive Of­fi­cer of Big­Time, said: "We have been se­ri­ous­ly think­ing in ex­pand­ing our op­er­a­tions in the Amer­i­c­as but we were an­tic­i­pat­ing the ide­al tim­ing and op­por­tu­ni­ty in or­der to seize it."Trinidad and To­ba­go is the wealth­i­est coun­try in the Caribbean and work­ing with TSTT is a dou­ble ho­n­our for us since we are work­ing both with the gov­ern­ment and Ca­ble & Wire­less (Lime) at the same time.

"We aim to de­ploy many more of our di­ver­si­fied prod­ucts and ser­vices port­fo­lio with Lime and of­fer not on­ly to Trinidad and To­ba­go users but al­so to all of the Amer­i­c­as and es­pe­cial­ly the Caribbean mar­kets the best en­gage­ment ex­pe­ri­ences along with the best-of-breed tech­nol­o­gy.

"The mo­bile au­di­ences in the Amer­i­c­as are crav­ing to be en­gaged by their trust­ed mo­bile op­er­a­tor brands in mul­ti­ple ways ex­ploit­ing in­ti­mate chan­nels such as the SMS, Apps and the Web via mo­bile. Big­Time is very well poised to drag these mar­kets on to the next lev­el of the ul­ti­mate mo­bile ex­pe­ri­ence."