For the fourth con­sec­u­tive year Co­co Reef, To­ba­go is the re­cip­i­ent of the World Trav­el Award for the Caribbean's Lead­ing Ho­tel. The Awards, de­scribed by the Wall Street Jour­nal as the "Os­cars" of the glob­al Trav­el and Tourism In­dus­try, re­vealed who are the "best of the best" in the world dur­ing a glit­ter­ing event staged in Mon­tego Bay Ja­maica. Celebri­ty en­tre­pre­neur Gra­ham Cooke, pres­i­dent and founder of the World Trav­el Awards com­ment­ed: "The past year has brought sig­nif­i­cant chal­lenges to the trav­el in­dus­try. They in­clude in­creased tax on long haul trav­el, a ma­jor eco­nom­ic turn­down and a sig­nif­i­cant re­duc­tion in tourism spend­ing, all of which have im­pact­ed trav­el and tourism world­wide. "To­day's win­ners have not on­ly been recog­nised as the best in their re­gion, but they have proved them­selves to be the best in the world and the num­ber one choice of trav­el pro­fes­sion­als and con­sumers alike." He added: "They have re­mained fo­cused on their long term ob­jec­tives and con­tin­ue to de­liv­er above and be­yond the call of du­ty, set­ting an ex­am­ple that is in­spi­ra­tional to all in­volved in the glob­al trav­el and tourism in­dus­try."

Af­ter re­ceiv­ing the award, own­er of Co­co Reef Re­sorts Ltd, Bermu­di­an hote­lier John Jef­feris, said: "I am ex­treme­ly proud to have re­ceived this award again, on be­half of Co­co Reef, To­ba­go. It is a tes­ti­mo­ny to our out­stand­ing di­rec­tor and gen­er­al man­ag­er, Er­ic Fe­ni­et and his team of ded­i­cat­ed pro­fes­sion­als who nev­er for­get that pro­vid­ing ex­em­plary ser­vice to all of our cus­tomers is what sets our re­sort apart from oth­ers." Jef­feris added: "Al­though I have con­sid­er­able funds in­vest­ed in Co­co Reef, To­ba­go, in­clud­ing a re­cent­ly com­plet­ed $9 mil­lion dol­lar up­grade of the prop­er­ty with a fab­u­lous new beach restau­rant, our guests con­tin­ues to tell us that their most mem­o­rable ex­pe­ri­ence is our friend­ly, cour­te­ous and pro­fes­sion­al staff. "In these times of bor­ing mul­ti-na­tion­al chains, I am im­mense­ly proud that the man­agers and staff at Co­co Reef, To­ba­go have again been recog­nised as be­ing ex­cep­tion­al." Jef­feris de­vel­oped the re­sort more than 12 years ago. Fa­cil­i­ties in­clude the ex­quis­ite $2,000 a night Sun­set Vil­la with its mar­ble bath­rooms and 24 karat gold fit­tings, which has been fre­quent­ed by nu­mer­ous celebri­ties. The prop­er­ty has 140 rooms, vil­las and suites and is sit­u­at­ed on its own pri­vate beach, in 10 acres of beau­ti­ful­ly man­i­cured trop­i­cal gar­dens.