JavaScript is disabled in your web browser or browser is too old to support JavaScript. Today almost all web pages contain JavaScript, a scripting programming language that runs on visitor's web browser. It makes web pages functional for specific purposes and if disabled for some reason, the content or the functionality of the web page can be limited or unavailable.

Saturday, April 5, 2025

Machel Montano's strategic manoeuvre

by

20100124

The de­ci­sion of so­ca su­per­star, Machel Mon­tano, to re­frain from live per­for­mances dur­ing the Car­ni­val sea­son is pos­si­bly one of the most dif­fi­cult de­ci­sions he had to make in his long mu­si­cal ca­reer. Many fans and rev­ellers con­sid­er this move as cre­at­ing a vac­u­um in live mu­si­cal per­for­mances dur­ing these Car­ni­val cel­e­bra­tions. How­ev­er, this mu­si­cal move can be a very strate­gic ma­noeu­vre if Machel utilis­es this pe­ri­od to re-eval­u­ate his guid­ing phi­los­o­phy in re­la­tion to where he wants to take the mu­sic. Many lo­cal mu­si­col­o­gists and old­er com­men­ta­tors have at­trib­uted blame to Mon­tano for the di­rec­tion of so­ca mu­sic in the last decade, since the lo­cal me­dia have al­ways tout­ed him as the ma­jor flag-bear­er of the new gen­er­a­tion of so­ca per­form­ers in the post Rud­der/Su­perBlue era.

The ar­rival of Mon­tano in his Big Truck for Car­ni­val in 1997 her­ald­ed a new dawn in the evo­lu­tion of so­ca. Most of the young so­ca artistes and rev­ellers lined up be­hind this mu­si­cal ve­hi­cle ex­pect­ing Mon­tano to lead them to "the mu­si­cal promise land," but this was not to be. When he ar­rived at the junc­tion of mu­si­cal de­ci­sion, he had the op­tions of re­main­ing in a state of mu­si­cal in­er­tia, drift­ing with the mu­si­cal tide in the di­rec­tion of left or right to any­where, or to make a con­scious ef­fort to take the mu­sic to an­oth­er lev­el with clear­ly iden­ti­fied qual­i­ties and spe­cif­ic goals. Al­most a decade and a half af­ter the mu­si­cal mas­ter­piece of Big Truck, the ques­tion re­mains, Has Mon­tano em­ployed his at­tained lead­er­ship role in the lo­cal mu­si­cal scene to im­prove the stan­dards of so­ca mu­sic and in­crease the uni­ver­sal ac­cep­tance of so­ca?

Mon­tano has re­mained a dom­i­nant star in the Trinidad/Caribbean Car­ni­val di­as­po­ra but has not been able to gen­er­ate the same lev­el of suc­cess out­side of this di­as­po­ra. Re­cent­ly, look­ing at a lo­cal week­ly tele­vi­sion pro­gramme, Kevin Lyt­tle, of St Vin­cent, ar­tic­u­lat­ed a clear vi­sion where he wants to take so­ca mu­sic. He al­so enu­mer­at­ed his love for the Japan­ese re­sponse to the mu­sic and high­light­ed his per­for­mances in Rus­sia. Al­though he has his own record la­bel, he has been able to en­sure the mar­ketabil­i­ty of his mu­sic through his as­so­ci­a­tion with a ma­jor in­ter­na­tion­al record dis­trib­u­tor.

Mon­tano has a tremen­dous in­flu­ence on many of the so­ca per­form­ers who have en­tered the are­na over the last decade, and nu­mer­ous young par­tic­i­pants in the an­nu­al Syn­er­gy So­ca Stars com­pe­ti­tion em­u­late his pre­sen­ta­tion and the lyri­cal con­tent of his songs. This writer heard the son of an out­stand­ing pre­vi­ous Road March Cham­pi­on, So­ca Monarch and Ca­lyp­so Monarch, re­fer­ring to him as "Fa­ther," this con­firm­ing the no­tion that sev­er­al young so­ca artistes re­gard him as a fa­ther fig­ure/leader in the so­ca in­dus­try. The fright­en­ing as­pect of this sce­nario is his ap­par­ent lack of ap­pre­ci­a­tion of this re­spon­si­bil­i­ty.

An­dre McEach­nie, Car­ni­val

Stud­ies BA (Hons),

Car­ni­val Re­searcher

(CON­TIN­UED NEXT WEEK)


Related articles

Sponsored

Weather

PORT OF SPAIN WEATHER

Sponsored