Two of the strategists who helped propel Barack Obama to become President of the United States in 2008, are in Trinidad and Tobago, assisting the United National Congress (UNC) with its general election campaign.
Joe Goldberg and Larry Grisolano spent last Sunday at Rienzi Complex, Couva, meeting with the top brass of the Opposition party, to discuss the party's strategy, in an effort to replace the People's National Movement (PNM) as the government. Political leader Kamla Persad-Bissessar did not attend the meeting. The T&T Guardian understands that the two men arrived in T&T on Saturday, at the invitation of Chaguanas West MP, Jack Warner, who is also chairman of the UNC. This is not the first trip for Obama's campaign team, as last year, at the invitation of the Fifa vice-president, two strategists came to T&T and had talks at the Hyatt Regency Hotel with Warner and members of Congress of the People (COP).
At the time, Warner was waging a campaign with his Movement for Change, seeking internal election within the UNC. The visit now, according to sources, is to assist the UNC with its campaign as the country awaits the election date. The meeting on Sunday was also attended by the UNC's local public relations company, Ross Advertising, and several members of the UNC hierarchy. Sources revealed further that the talks with the Obama team were incomplete and more discussions would be held. The weekend before, Persad-Bissessar, Warner and deputy political leader, Dr Roodal Moonilal met US strategist, James Carville, at Persad-Bissessar's Penal constituency office. That meeting was kept low-keyed, as the media was kept away. The meeting also discussed the UNC's strategy for upcoming election. Carville then left T&T.
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?Joe Goldberg joined AKPD Message and Media in 2009 as Director of Global Affairs. He leads international business development for the firm, and is also responsible for international campaign programme management. Goldberg is founder of The JE Goldberg Group, a specialised political and intelligence consulting firm. Prior to forming this company, he was senior director, Intelligence, in Motorola's Corporate Strategy Office, where he was responsible for worldwide business intelligence processes, competitive analysis and collection. He began at Motorola in 1993. Before that, he worked for the Central Intelligence Agency (CIA) for eight years, during which he was involved in all facets of intelligence collection and analysis. Before joining the government, Joe worked in the Media and Business Research Departments of Frank N Magid & Associates, a leading media research and consultation firm.
In 25 years as a political professional, Larry Grisolano has been at the centre of some of the most important battles for the Democratic Party and for progressive ideas. He has worked as a field organiser and leader, a direct mail specialist, a media and research adviser, and leading strategist. From January 2007, to November 2008, Grisolano served as director of Paid Media and Opinion Research for Obama for America and Obama-Biden 2008.
In this role, he created, supervised and directed a sophisticated opinion research programme that provided the strategic road map for the campaign.
He also managed the paid advertising campaign that delivered the campaign message through television, radio, Internet, direct mail and other print advertising. A leading campaign adviser in California, Grisolano fought side by side with progressives and civil rights advocates as a general consultant and campaign manager in some of California's most highly-charged ballot measures.