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Tuesday, April 8, 2025

Trinity CEO Joel 'Monty' Pemberton: From auditor to oil exec

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20130117

Joel Mont­gomery "Mon­ty" Pem­ber­ton, 37, the in­com­ing chief ex­ec­u­tive of­fi­cer of the new Trin­i­ty Ex­plo­ration and Pro­duc­tion plc (Trin­i­ty plc), is com­mit­ted to the de­vel­op­ment of south Trinidad. "Our cor­po­rate head of­fice: I re­fused to put it in Port-of-Spain. We put it in San Fer­nan­do," he said on Fri­day dur­ing a tele­phone in­ter­view with the Busi­ness Guardian from Lon­don. Trin­i­ty plc will be T&T's first com­pa­ny to list on a ma­jor in­ter­na­tion­al stock ex­change in mid-Feb­ru­ary.

"We want to trans­form San Fer­nan­do and cre­ate an en­er­gy hub in San Fer­nan­do. That is where the oil fields are: south of the bor­der," he said. "We re­al­ly want to make a dif­fer­ence to the peo­ple of T&T in gen­er­al, but more­so in San Fer­nan­do."

Though Pem­ber­ton grew up in Diego Mar­tin, and spent his pri­ma­ry (Maria Regi­na) and sec­ondary (St Mary's Col­lege) school years in Port-of-Spain, through work, he moved to San Fer­nan­do.

"Liv­ing in San Fer­nan­do re­al­ly opened up my mind to a lot more than what every­one sees in Port-of-Spain. Liv­ing in San Fer­nan­do is a to­tal­ly dif­fer­ent life. I fell in love with that side of the coun­try. It's an area where all of the wealth of the coun­try comes from. No one from Port-of-Spain un­der­stood, but there is a dis­pro­por­tion­ate dis­tri­b­u­tion of the wealth, in terms of noth­ing re­al­ly goes to South, in my opin­ion, and I re­alise some­thing need­ed to be done about that, and al­so Bruce is quite pas­sion­ate about that."

Bruce's sur­name is Ding­wall and he is the ex­ec­u­tive chair­man of Trin­i­ty. He is known in the in­dus­try as the man who built Ven­ture Pro­duc­tion in­to one of the biggest in­de­pen­dents in the North Sea.

Pem­ber­ton, or "Mon­ty" as he is bet­ter known in the oil in­dus­try, is in Lon­don on Trin­i­ty's in­vestor road­show. The com­pa­ny re­cent­ly an­nounced it is seek­ing to raise US$90 mil­lion through the is­sue of new or­di­nary shares as it merges through a re­verse takeover with Bay­field En­er­gy Hold­ings plc.

Trin­i­ty plc, which will sub­sume Bay­field un­der rules of the Lon­don stock ex­change's Al­ter­na­tive In­vest­ment Mar­ket (AIM), will be the name of the en­larged group. The stock is ex­pect­ed to list by mid-Feb­ru­ary ac­cord­ing to the Lon­don stock ex­change's AIM list­ing doc­u­ments.

The ear­ly years

Mon­ty be­gan his ca­reer in 1993 as an Ernst and Young ju­nior learn­ing and study­ing ac­counts. He was grant­ed a schol­ar­ship from Ernst and Young to go to Lon­don to work and study with the com­pa­ny there. While in Lon­don, he was part of an in­ter­na­tion­al en­er­gy team that served BP, and was so able to un­der­stand BP's world­wide busi­ness in de­tail.

On the ad­vice of his fa­ther, Ger­ard Pem­ber­ton, re­tired man­ag­ing di­rec­tor of the DFL Caribbean, Pem­ber­ton re­turned to T&T "to help de­vel­op the coun­try." Pem­ber­ton re­called his fa­ther say­ing in 2002, "Son, you're at a cross­roads of your life. You ei­ther live in Lon­don, or come back home and take what you've learnt in a de­vel­oped econ­o­my, and bring it back, and help de­vel­op the coun­try."

By the time Pem­ber­ton came back, he was armed with work ex­pe­ri­ence in the Unit­ed King­dom, Spain and France. He came back to Ernst and Young in T&T, but quick­ly re­alised au­dit­ing was not his thing. He found it "quite bor­ing, to put it frankly," so he quit with­out a job to go to, and took a sab­bat­i­cal to de­cide what he want­ed to do in life.

In 2003, Pem­ber­ton joined what was then RBTT Mer­chant Bank to head its en­er­gy sec­tor. This was where he met the fu­ture ex­ec­u­tive chair­man of Trin­i­ty plc, Bruce Ding­wall. At the time, Ding­wall was buy­ing up lo­cal as­sets for ex­plo­ration and pro­duc­tion.

At the time RBTT was start­ing an en­er­gy fund in 2004, and Ding­wall ap­proached RBTT for fund­ing, but RBTT "did not want to take the in­vest­ment," Pem­ber­ton said, but, he (Pem­ber­ton) said he had "fall­en in love with the idea," so chas­ing the dream, he left his se­nior man­age­r­i­al job with a well-es­tab­lished bank, to go to work with Ding­wall, at a com­par­a­tive­ly small oil com­pa­ny called Ten De­grees North.

The tran­si­tion to Trin­i­ty

Af­ter Dr Jim Lee Young left in Jan­u­ary 2009, Pem­ber­ton took over and ran the com­pa­ny for Ding­wall as its CEO from Feb­ru­ary 2009. Dur­ing Pem­ber­ton's tenure, Ten De­grees North be­gan to tran­si­tion to Trin­i­ty, chang­ing its lo­go and try­ing to re­flect its in­dige­nous com­po­si­tion.

By the end of 2011, the com­pa­ny had be­come Trin­i­ty Ex­plo­ration and Pro­duc­tion Ltd. The new Trin­i­ty al­so now in­clud­ed the Charles Brash fam­i­ly, whose pa­tri­arch Charles Brash found­ed Well Ser­vices Pe­tro­le­um Com­pa­ny Ltd, which was orig­i­nal­ly in­cor­po­rat­ed as Well Ser­vices Ltd in 1967.

Pem­ber­ton said in those ear­ly days of Trin­i­ty, the com­pa­ny al­so raised in­ter­na­tion­al eq­ui­ty from Lon­don, Hong Kong and North Amer­i­ca. Most re­cent­ly it took over AIM-list­ed Bay­field En­er­gy Hold­ings plc in the re­verse, un­der AIM merg­er rules.

"The Bay­field op­por­tu­ni­ty came up and it fit very well with­in our strat­e­gy, and our strat­e­gy is re­al­ly led by the Trin­i­ty vi­sion­ary, which is Bruce. He's re­al­ly the pi­o­neer with the vi­sion," he said.

The Trinidad-born, Lon­don-raised Ding­wall still lives in the British cap­i­tal, but vis­its T&T fre­quent­ly.

Asked about Trin­i­ty's suc­cess to date, Pem­ber­ton said: "I don't think it was me. It was re­al­ly a team ef­fort. We were able to at­tract a team of a mul­ti-dis­ci­pli­nary skill set, which re­al­ly al­lowed us to grow. We've got good com­mer­cial guys, good tech­ni­cal guys, good fi­nan­cial guys."

His team is "sec­ond to none."

He lav­ished praise on the op­er­a­tors, the rig crews and oth­ers be­cause they work sev­en days a week "and I tru­ly be­lieve that with­out them, I would not be able to stand up here and say 'we pro­duce 4,000 bar­rels per day."

He said: "Our team brought us here and 99 per cent of our staff are Trinida­di­an, so re­al­ly and tru­ly it's a tes­ta­ment to what Trinida­di­ans can do. What we've done as a team is that we've cre­at­ed a com­pa­ny that every­one has bought in­to, and bought in­to the vi­sion, and it's the first com­pa­ny ever to list on a ma­jor stock ex­change, in the his­to­ry of T&T, not just an oil com­pa­ny, by the way. And that re­al­ly says a lot."

Nev­er ne­go­ti­at­ed a salary

On his per­son­al phi­los­o­phy, Pem­ber­ton, who be­lieves peo­ple should be do­ing for a liv­ing what they like do­ing, said he nev­er ne­go­ti­at­ed a salary. He con­sid­ers who he will be work­ing with, what he will be work­ing to­ward, and ac­cepts or re­jects what is of­fered as com­pen­sa­tion.

He said when he left his safe and se­cure job with the bank to go ex­plor­ing for oil with Ding­wall, his fa­ther thought he did not know what he was do­ing be­cause it was a big risk. It meant he would have to move to San Fer­nan­do, forego a salary in­crease, and move in­to a small­er of­fice. His fa­ther thought he was crazy, but Pem­ber­ton said: "To be hon­est, I was at one of my hap­pi­est points ca­reer wise. I was hap­py. I would ac­tu­al­ly get up at five in the morn­ing."

He said leav­ing Ernst and Young in 2003 was al­so big for him: "I left Ernst and Young af­ter 14 years. It was al­most like a di­vorce."

Asked if a CEO of an oil com­pa­ny is bet­ter pre­pared with a back­ground in en­gi­neer­ing or ac­count­ing, he said, "It does not mat­ter. It de­pends on the at­ti­tude of the per­son."Pem­ber­ton said it's im­por­tant to have a sol­id first de­gree, but that foun­da­tion could be in law, en­gi­neer­ing, ac­count­ing or an­oth­er dis­ci­pline. How­ev­er, un­der­stand­ing the num­bers is very im­por­tant.

On his per­son­al goals for the fu­ture, he said over the years, he has learnt one big les­son: "The one thing about this jour­ney is that we don't know ex­act­ly where we'll end up."He said a year ago he would not have been able to pre­dict Trin­i­ty's re­verse takeover of Bay­field.

The main thing in busi­ness, he said, is to work "to grow it, and to spot the op­por­tu­ni­ties, and it will grow.


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