The Co­ca-Co­la Com­pa­ny is the world's largest bev­er­age com­pa­ny, re­fresh­ing con­sumers with more than 450 sparkling and still brands. And to cel­e­brate its 125th an­niver­sary, Co­ca-Co­la has cre­at­ed the plat­form Rea­sons To Be­lieve In a Bet­ter World, to re­in­force its mis­sion of send­ing a mes­sage of hope, sol­i­dar­i­ty, and op­ti­mism to all hu­man­i­ty. The in­for­ma­tion is in­clud­ed in pro­duc­tions such as the video Cho­rus, and the books 125 Rea­sons To Be­lieve In a Bet­ter World.

"Co­ca-Co­la Com­pa­ny has al­ways been set apart for be­ing a brand linked to op­ti­mism. Through­out 125 years, this has been present in cel­e­bra­tion times, and it has al­ways sent pos­i­tive mes­sages to its con­sumers through its com­mu­ni­ca­tion cam­paigns. This mes­sage is to con­sis­tent­ly in­spire every­body to be­lieve that there can be a bet­ter world," stat­ed Rober­to Lapeira, fran­chise brand man­ag­er for the Co­ca-Co­la Com­pa­ny in T&T.

The edi­tion of the book 125 Rea­sons To Be­lieve In a Bet­ter World has im­ages from more than 50 in­ter­na­tion­al artists such as Je­re­myville (Aus­tralia), Jaime Hay&oa­cute;n (Spain), Jorge Alderete (Mex­i­co), Roc­co Toscani (Italy), Mi­lo Lock­ett (Ar­genti­na), James Vic­tore (Unit­ed States), Tot­to Cullen (Ar­genti­na), and Hi­ro Ku­ra­ta (Japan), who par­tic­i­pat­ed in putting to­geth­er the il­lus­tra­tion, pho­tog­ra­phy, and de­sign of this col­lec­tion by Co­ca-Co­la, along with the agen­cies Fu­ria and BMC. An edi­tion of more than 4,000 copies was made, and its dig­i­tal ver­sion will be spread as of April 15 on iTunes, where the ver­sion for iPad and iPhone may be freely down­loaded.

On the oth­er hand, the video, Cho­rus, mu­si­calised with the song, What­ev­er, by the British band Oa­sis, takes up some da­ta from the book, and en­cour­ages the au­di­ence to think about pos­i­tive events and sto­ries for hu­man­i­ty. Both will be avail­able at the Co­ca-Co­la Web on April 15. Along with Co­ca-Co­la, recog­nised as the world's most valu­able brand, the com­pa­ny's port­fo­lio in­cludes 12 oth­er bil­lion dol­lar brands, in­clud­ing Di­et Coke, Fan­ta, Sprite, Co­ca-Co­la Ze­ro, Vi­t­a­min Wa­ter, Dasani, Pow­er­ade, Minute Maid and Geor­gia Cof­fee.

Through the world's largest bev­er­age dis­tri­b­u­tion sys­tem, con­sumers in more than 200 coun­tries en­joy the com­pa­ny's bev­er­ages at a rate of 1.5 bil­lion serv­ings a day. With an en­dur­ing com­mit­ment to build­ing sus­tain­able com­mu­ni­ties, the com­pa­ny is fo­cused on ini­tia­tives that pro­tect the en­vi­ron­ment, con­serve re­sources and en­hance the eco­nom­ic de­vel­op­ment of the com­mu­ni­ties where it op­er­ates.

Co­ca-Co­la Caribbean Bot­tlers, reg­is­tered as Caribbean Bot­tlers T&T Ltd, is part of the multi­na­tion­al de la Cruz Group. The de la Cruz Group forms part of the bot­tling and dis­tri­b­u­tion part­ner­ship for the Co­ca-Co­la Com­pa­ny, and is the largest bot­tler and dis­trib­u­tor in the Caribbean with­in the sys­tem, with plants, ware­hous­ing and dis­tri­b­u­tion cen­ters in Puer­to Ri­co, T&T, St Maarten and Ja­maica.

Op­er­at­ing from lo­cal fa­cil­i­ties con­ve­nient­ly lo­cat­ed in north east and south Trinidad, and through the dis­tri­b­u­tion part­ner­ship of Jade Dis­trib­u­tors in To­ba­go, the com­pa­ny re­mains com­mit­ted to pro­vid­ing qual­i­ty bev­er­ages, prod­ucts and ser­vices to all cus­tomers, while main­tain­ing loy­al­ty and en­sur­ing the prof­itable growth of the Co­ca-Co­la brand and al­lied brands.