Bevil Wood­ing

Mo­bile tech­nol­o­gy has grown and evolved dra­mat­i­cal­ly in the last few years. Im­prove­ments in the tech­nol­o­gy, eas­i­er to use de­vices, falling hand­set prices, and in­creas­ing avail­abil­i­ty and af­ford­abil­i­ty of mo­bile In­ter­net ser­vice, have opened the mar­ket well be­yond its ini­tial high-end busi­ness user au­di­ence.

To­day, con­sumers use their mo­bile phone less like sim­ple call and text de­vices and more like pock­etable com­put­ers. Mo­bile users have ac­cess to a range of op­tions to sat­is­fy their crav­ings for in­stant ac­cess to the in­for­ma­tion, prod­ucts and ser­vices they want. From check­ing e-mail and surf­ing the In­ter­net, to bank trans­ac­tions, games and mu­sic, users are us­ing their mo­bile de­vices to ac­cess a range of ser­vices via mo­bile apps.