Bevil Wood­ing

The rev­o­lu­tion un­der­way in me­dia is more rad­i­cal than we–the in­dus­try–ap­pre­ci­ate. That the con­test be­tween lega­cy and in­sur­gent play­ers is mor­tal, with ad­van­tage to the in­sur­gents. That sur­viv­ing lega­cy prop­er­ties will have had to learn the dis­ci­plines of the in­sur­gents and that they can. That ve­loc­i­ty is first among the virtues. That the speed of change is un­prece­dent­ed. That ideas have their sea­son but not more.

David Bradley,

Own­er, At­lantic Me­dia

Pro­nounce­ments on the demise of print me­dia may be ex­ag­ger­at­ed, but there is no deny­ing the re­al­i­ty or sever­i­ty of its chal­lenges, or the in­evitabil­i­ty of a dig­i­tal fu­ture. E-read­ers, e-books, smart­phones, tablets–they all give read­ers an in­creas­ing range of dig­i­tal op­tions for con­sum­ing con­tent.

Dig­i­tal me­dia pro­vides read­ers with con­ve­nience, porta­bil­i­ty and in­ter­ac­tiv­i­ty op­tions that are sim­ply not pos­si­ble with tra­di­tion­al print. These tech­no­log­i­cal ad­vances have come with dra­mat­ic changes in con­tent con­sump­tion pat­terns, forc­ing ma­jor trans­for­ma­tions with­in the me­dia sec­tor glob­al­ly.