Raphael John-Lall

"As the ANSA McAL Group, we hold ma­jor­i­ty share in brew­eries in Grena­da and St Kitts. On a re­gion­al ba­sis, our busi­ness has been sol­id. And among re­gion­al brew­ers, Carib re­mains 'the Caribbean beer.' Our foot­print in the Caribbean is the best of any beer in the Caribbean." Wad­dell's in­ten­tion is to grow the beer mar­ket in T&T. Al­though there are chal­lenges, he still thinks that T&T, in many ways, is a bet­ter place to do busi­ness than oth­er parts of the re­gion. "While Trinidad has its is­sues, I don't think it's any worse and, in some cas­es, even bet­ter than oth­er Cari­com economies. "We have the li­on's share of the mar­ket in T&T. Grow­ing at the ex­pense of our com­peti­tors will not add sig­nif­i­cant vol­ume. Our re­spon­si­bil­i­ty is to grow the con­sump­tion of the en­tire beer mar­ket and that's the key to our mar­ket­ing strate­gies in T&T. "While 2010 was not as ex­cit­ing as we had hoped, it did chal­lenge us as a team and, in the end, we are a bet­ter, stronger, more mo­ti­vat­ed com­pa­ny to face what­ev­er 2011 has to of­fer."