Lo­cal ad­ver­tis­ing agency Ross Ad­ver­tis­ing has won the sec­ond largest num­ber of awards in the 2013 Caribbean Ad­ver­tis­ing Fed­er­a­tion AD­DY Awards. Ac­cord­ing to re­sults an­nounced by Caribbean Ad­ver­tis­ing Fed­er­a­tion (CAF) pres­i­dent, Re­nae Quin­ton, the agency walked away with 21 awards, not far be­hind the biggest win­ner, Red Ad­ver­tis­ing & Mar­ket­ing Ltd, from Bar­ba­dos, which took the most awards with 15 Gold and nine sil­ver awards.

Mc­Cann Trinidad took 17, Gen­er­ousi­tas from Ja­maica 17, and Valdez & Tor­ry 13 plus the Best of Ra­dio award. The 2013 Best of Awards went to four dif­fer­ent com­pa­nies, with the cov­et­ed over­all 2013 Best of Show Award go­ing to Every­thing Slight Pep­per for the 3ZE­RO Rum bot­tle pack­age de­sign.

The judges, Gi­na Nacey, cre­ative strate­gist with Ad­ven­ture� in Min­neso­ta and Mike Rainy, chief cre­ative of­fi­cer of Zehn­der in Louisiana, and in­ter­ac­tive judge Charles Rosen­berg­er with MLB Cre­ative felt the 3Ze­ro high shoul­dered bot­tle to have el­e­gant ty­pog­ra­phy, ex­cel­lent de­sign of the bot­tle, di­men­sion­al la­bel, cap, cork and seal.

Best of Print went to Mc­Cann Puer­to Ri­co for The State Elec­tion Com­mis­sion Poster Se­ries. Best of TV to Col­lier, Mor­ri­son, Bel­grave for Stag San­tana Se­ries Cam­paign, Best of Ra­dio to Valdez & Tor­ry for Lock­head Brake and Clutch Beans; Best of In­ter­ac­tive to Ros­tant DDB for Myen­er­gytt.com Web site for Trinidad & To­ba­go En­er­gy Com­pa­ny.

The judges al­so award­ed spe­cial recog­ni­tion for Best Copy­writ­ing to Ross for Hoop of Life TV "for a flaw­less script"; Best Mu­si­cal Score to Gen­er­ousi­tas for Guardian Ra­dio "for in­cor­po­rat­ing de­vices and gad­getry like lis­ten­ing to an episode of 24"; Best Il­lus­tra­tion to Bep­per­ton En­ter­tain­ment Pro­duc­tions for Pop­pitz The Frog Who Flew book be­cause "every page was beau­ti­ful with phe­nom­e­nal styling and cre­at­ing a vir­tu­al en­vi­ron­ment for the mind"; Best Art Di­rec­tion to OMG for Dig­i­tal Voice–How I Roll for "sub­tle, el­e­gant art di­rec­tion"; and Best Pack­ag­ing to 3Ze­ro Rum bot­tle.

An Award for best cul­tur­al di­ver­si­ty, The Mo­sa­ic Award was giv­en to Ross Ad­ver­tis­ing for Fire­One In­de­pen­dence Day Ad. This year's AD­DY chair­man Ter­ri Brown ,with MLB Cre­ative in St Thomas, re­port­ed that en­tries in­creased by 58 per cent over last year and the num­ber of com­pa­nies en­ter­ing rose from 24 to 37.

Quin­ton, who was present at the judg­ing in St Thomas, said: "It is very in­spir­ing to see such a huge col­lec­tion of out­stand­ing work cre­at­ed in the re­gion. I am very im­pressed by the qual­i­ty of work. "The CAF had more en­tries than any oth­er club in the 4th Dis­trict of Flori­da. As a re­sult, we are send­ing more than 150 en­tries on to com­pete in the next lev­el of awards, the Dis­trict com­pe­ti­tion.

"We ex­pect many of those en­tries to move on and com­pete in the top tier–the Na­tion­al AD­DY com­pe­ti­tion–bring­ing even greater ex­po­sure to the cre­ative tal­ent in the Caribbean." The CAF is a mem­ber of the Amer­i­can Ad­ver­tis­ing Fed­er­a­tion (AAF), which rep­re­sents thou­sands of ad­ver­tis­ing com­pa­nies in the Unit­ed States and the Caribbean.

The AD­DY Awards are spon­sored by AAF and are the ad­ver­tis­ing in­dus­try's most com­pre­hen­sive and pres­ti­gious com­pe­ti­tion, recog­nis­ing cre­ative ex­cel­lence in nu­mer­ous cat­e­gories of var­i­ous me­dia types. This year, 678 en­tries were judged from over 37 dif­fer­ent com­pa­nies rep­re­sent­ing Bar­ba­dos, T&T, Ja­maica, US Vir­gin Is­lands, St Lu­cia, Grand Cay­man and Puer­to Ri­co.

The Caribbean Ad­ver­tis­ing Fed­er­a­tion is the first and on­ly non-Amer­i­can mem­ber of the Amer­i­can Ad­ver­tis­ing Fed­er­a­tion and is part of the 4th Dis­trict of Flori­da and the Caribbean.

Top awards

2013 Best of Show Over­all:

Every­thing Slight Pep­per–3Ze­ro Rums Pack­ag­ing

2013 Best of Show TV:

Col­lier Mor­ri­son Bel­grave–Stag San­tana Se­ries

2013 Best of Show Ra­dio:

Valdez & Tor­ry In­ter­na­tion­al–Lock­heed & Brake Clutch In­ter­view

2013 Best of Show Print:

Mc­Cann Er­ick­son Puer­to Ri­co–State Elec­tion Com­mis­sion

2013 Best of Show In­ter­ac­tive:

Ros­tant DDB–Myen­er­gyTT.com Web site

Judges' Choice for Out­stand­ing Copy­writ­ing:

Ross Ad­ver­tis­ing–"Hoop of Life" TV

Judges' Choice for Out­stand­ing Mu­sic:

Gen­er­ousi­tas–"Guards­man" Au­dio

Judges' Choice for Il­lus­tra­tion:

Bep­per­ton En­ter­tain­ment Pro­duc­tions–Pop­pitz, the frog who flew

Judges' Choice for Best Art Di­rec­tion:

OGM Com­mu­ni­ca­tions Lim­it­ed–Dig­i­tal Val­ue "How I Roll"

Judges' Choice for Best Pack­ag­ing:

Every­thing Slight Pep­per–3Ze­ro Rums Pack­ag­ing

2013 Mo­sa­ic Award:

Ross Ad­ver­tis­ing–Fire­One In­de­pen­dence Day Ad