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Sunday, May 4, 2025

Barbados hosts first CAF workshop in 18 years

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20131126

BRIDGETOWN, Bar­ba­dos–The Caribbean Ad­ver­tis­ing Fed­er­a­tion (CAF) took home an im­pres­sive num­ber of AD­DY awards in 2013, con­firm­ing that the tal­ent com­ing out of this re­gion is bright and wide­spread.On De­cem­ber 4, the Caribbean Ad­ver­tis­ing Fed­er­a­tion (CAF) will be host­ing a work­shop at Ac­cra Beach Ho­tel & Spa, Bar­ba­dos for at­ten­dees to view last year's na­tion­al AD­DY win­ning sub­mis­sions. To win an AD­DY at na­tion­al lev­el means to cre­ate ad­ver­tis­ing that stands out against over 40,000 com­pet­ing pieces.

The CAF work­shop serves to show­case the bril­liant work cre­at­ed here in the Caribbean, to not on­ly re­gion­al coun­ter­parts, but al­so to a wider au­di­ence across the USA.It will al­so teach at­ten­dees how to use this year's new­ly de­vel­oped soft­ware for sub­mis­sions, which are due on Jan­u­ary 4.

Win­ning Caribbean AD­DY pieces are en­tered in­to the fourth dis­trict com­pe­ti­tion along with South Flori­da win­ners. In last year's awards, agen­cies that were part of the CAF took home an im­pres­sive amount of awards in al­most every cat­e­go­ry. Every­thing Slight Pep­per won a Char­lie Award for Best of Sales Pro­mo­tion and al­so a Gold AD­DY for Sin­gle Unite Pack­ag­ing for 3ZE­RO Rums by 3ZE­RO Ltd.

2013 was the first time in his­to­ry a Caribbean agency has won a dis­trict Char­lie Award. Trinida­di­an agency Mc­Cann Er­ick­son took home the Dis­trict's cov­et­ed Mo­sa­ic Award that recog­nis­es cul­tur­al di­ver­si­ty.Ter­ri Brown, founder and AD­DY Chair, won The Jack Phillips Gold Medal award. This is the high­est ho­n­our in the AAF Fourth Dis­trict. This award is giv­en in recog­ni­tion of out­stand­ing con­tri­bu­tions to ad­ver­tis­ing and fur­ther­ing the in­dus­try's stan­dards, cre­ative ex­cel­lence, and pub­lic ser­vice.

This not on­ly shows the su­pe­ri­or lev­el of tal­ent our Caribbean Uni­ver­si­ties and Col­leges are churn­ing out, but al­so how this tal­ent is be­ing used to cre­ate such dy­nam­ic ad­ver­tis­ing. CAF mem­bers, mar­ket­ing agen­cies, free­lance tal­ent, cre­ative stu­dents, and mar­ket­ing man­agers are the at­ten­dees who will be part of the work­shop on the De­cem­ber 4.

The pur­pose of this work­shop is to launch and re­view the process for this year's award sub­mis­sions. The new soft­ware will make sub­mis­sions eas­i­er, less ex­pen­sive and less time con­sum­ing than pre­vi­ous years. Ter­ri Brown will be host­ing this part of the work­shop and pro­vid­ing an overview as well as tips for this year's sub­mis­sion.


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