To help mar­keters and cor­po­rate com­mu­ni­ca­tors mas­ter con­tent strat­e­gy and so­cial me­dia copy­writ­ing, Livewired Group, a com­mu­ni­ca­tions train­ing agency, will host Brand­ed Con­ver­sa­tions: Writ­ing and Cre­at­ing Con­tent for So­cial Me­dia Mar­ket­ing on Ju­ly 1-2 at the T&T Cham­ber of In­dus­try and Com­merce.

Brand­ed Con­ver­sa­tions teach­es com­mu­ni­ca­tors how to de­fine their brand's con­tent strat­e­gy, cre­ate orig­i­nal brand­ed con­tent, write like­able so­cial me­dia posts and web copy, and de­sign vi­su­al con­tent–in­clud­ing in­fo­graph­ics.Com­mu­ni­ca­tors will al­so learn how to tai­lor con­tent to dif­fer­ent buy­er per­sonas, and re­pur­pose con­tent across dif­fer­ent so­cial me­dia chan­nels. This is the sec­ond time the work­shop is be­ing host­ed.

Cy­cle 1, which took place in May 2014, was sold out. Mar­keters from com­pa­nies like Guardian Group, First Cit­i­zens, eTecK, An­gos­tu­ra Lim­it­ed, and promi­nent ad­ver­tis­ing agen­cies at­tend­ed, im­mers­ing them­selves in in­ter­ac­tive, prac­ti­cal ac­tiv­i­ties.They brain­stormed new ideas and con­tent for­mats, and spent nu­mer­ous ses­sions writ­ing dif­fer­ent types of short and long-form copy.

"So­cial me­dia has forced mar­keters and cor­po­rate com­mu­ni­ca­tors to sig­nif­i­cant­ly im­prove their writ­ing and con­tent cre­ation skills," said Karel Mc In­tosh, Livewired Group's lead com­mu­ni­ca­tions train­er, who will fa­cil­i­tate train­ing on both days."From tweets and Face­book posts, to blogs, e-mails, in­fo­graph­ics, and land­ing pages, mar­keters have to pro­duce a range of con­tent. They al­so have to bat­tle the chal­lenges of fig­ur­ing out what type of con­tent gets re­sults, and how to pro­duce qual­i­ty con­tent with a lim­it­ed staff and bud­get."

An all-rounder in mar­ket­ing com­mu­ni­ca­tions, with 14 years' ex­pe­ri­ence in mar­ket­ing, me­dia, and cor­po­rate com­mu­ni­ca­tions, Mc In­tosh was a fi­nal­ist for Mag­a­zine Launch of the Year at the 2010 Glob­al Dig­i­tal Mag­a­zine Awards for Out­lish.com.Out­lish is a feisty, Tri­ni, on­line mag­a­zine, which she found­ed and nur­tured to an av­er­age month­ly read­er­ship of 20,000 per­sons, com­pris­ing most­ly lo­cals and Tri­ni and Caribbean Di­as­po­ra.

Mc In­tosh was al­so the first Trinida­di­an to be ac­cept­ed in­to the Bran­son Cen­tre of En­tre­pre­neur­ship.She con­ducts com­mu­ni­ca­tions train­ing and con­sul­tan­cy for clients like Neal and Massy Lim­it­ed, the Bar­ba­dos Ship­ping and Trad­ing Com­pa­ny, First Cit­i­zens, and the Na­tion­al Gas Com­pa­ny of T&T.

She has al­so served on the In­ter­na­tion­al Ad­vi­so­ry Board for the In­ter­na­tion­al As­so­ci­a­tion of Busi­ness Com­mu­ni­ca­tor's flag­ship mag­a­zine, Com­mu­ni­ca­tions World. Ad­di­tion­al­ly, she holds an MSc in Cor­po­rate Com­mu­ni­ca­tions (Dis­tinc­tion) from The Uni­ver­si­ty of West Lon­don, UK (for­mer­ly Thames Val­ley Uni­ver­si­ty).For more in­for­ma­tion, and to reg­is­ter for this work­shop, call 749-6027, email karel@livewired­group.com, or vis­it livewired­group.com/events.