Nadaleen Singh

Sam­sung Elec­tron­ics Latin Amer­i­ca has deep­ened its foot­print in the T&T mar­ket with the open­ing its sec­ond Sam­sung Ex­pe­ri­ence Store, this one lo­cat­ed at West­moor­ings, yes­ter­day.The first store opened last De­cem­ber 2013 at Gulf City Mall.Sam­sung Ex­pe­ri­ence Stores of­fer cus­tomers a place to share, play and learn about the lat­est in tech­nol­o­gy with ex­pert guid­ance from an in-store team

Act­ing ex­ec­u­tive vice pres­i­dent at bmo­bile, Nicole Ker­ry Lumkin, who was on hand for the store's of­fi­cial open­ing, said the Sam­sung brand brings the most up­dat­ed tech­nol­o­gy to T&T."I think most of the T&T mar­ket un­der­stands that Sam­sung is a very strong play­er in the tech­no­log­i­cal mar­ket. They bring the lat­est and the great­est in tech­nol­o­gy. Bmo­bile of­fers great val­ue and we are the en­abler of that tech­nol­o­gy.

"To­geth­er, we can give you an ex­pe­ri­ence in the store so you un­der­stand how to use the tech­nol­o­gy to en­rich their lives. We are first movers, our dig­i­tal ap­petite is in­creas­ing ex­po­nen­tial­ly, so to­geth­er, we would bring true val­ue to our cus­tomer base."Com­ment­ing on the move by Ca­ble and Wire­less Com­mu­ni­ca­tions (CWC) to ac­quire Colum­bus Com­mu­ni­ca­tions, Lumkin said she is sat­is­fied the trans­ac­tion is be­ing ex­am­ined care­ful­ly.

"I think we are all aware that it is very dy­nam­ic at the mo­ment. Gov­ern­ment is ex­plor­ing and analysing the en­tire sit­u­a­tion, the reg­u­lat­ing body is in­volved, the min­is­ter is in­volved."Mar­co Osio, head of en­ter­prise di­vi­sion, B2B Sales, Mo­bile, at Sam­sung Latin Amer­i­ca, said: "we are re­al­ly ex­cit­ed about open­ing stores in the T&T mar­ket.As you know T&T is a re­al­ly wealthy mar­ket in the Caribbean for us, it is an ho­n­our for us to par­tic­i­pate in the up­com­ing move­ment of Smart­phones and tech­nol­o­gy and in­no­va­tion."

A third Sam­sung "Ex­pe­ri­ence" store will soon open in Trinic­ty Mall.