My­BIGTV.com is shak­ing up T&T's TV land­scape with a new over-the-top of­fer­ing–fea­tur­ing live TV, movies, sports and news pro­gram­ming.

The free ser­vice al­lows con­sumers to watch live TV on in­ter­net-con­nect­ed de­vices, such as smart­phones, tablets, com­put­ers and game con­soles, as well as TV sets through de­vices such as Chrome­cast. And in a de­par­ture from the way ca­ble bun­dles are typ­i­cal­ly sold–with a ca­ble box or satel­lite TV an­ten­na, and some sort of com­mit­ment–this ser­vice re­quires no hard­ware and no com­mit­ment.

"Ba­si­cal­ly, all you need is a good in­ter­net con­nec­tion," says cre­ator Jeff Bel­ton.

Dur­ing the pe­ri­od 1993-1999, Bel­ton learnt to mas­ter search en­gine tech­niques. He lat­er turned that knowl­edge in­to an au­to­mat­ed af­fil­i­ate sys­tem, help­ing what we all know to­day as Match.com grow its net­work by dri­ving peo­ple to the site us­ing key word op­ti­mi­sa­tion.

"Us­ing that same con­cept, I cre­at­ed Ad­video­TISE, a video di­rec­to­ry where lo­cal busi­ness­es could host long play ad­ver­tise­ments and con­sumers could find them based on spe­cif­ic ar­eas such as 'best places for fish' or 'where to eat in Port of Spain'. We lat­er found that an­oth­er op­por­tu­ni­ty was avail­able for con­sumers look­ing for en­ter­tain­ment and that's how My­BIGTV was born," he said.

The web­site it­self is not based on an al­go­rithm and does not tell you what your friends are watch­ing. In­stead all con­tent on My­BIGTV is cu­rat­ed us­ing meta­da­ta, key­words and a de­scrip­tion that al­lows search en­gines to serve rel­e­vant con­tent to on­line users. Ac­cord­ing to Bel­ton, the cat­e­gori­sa­tion, chan­neli­sa­tion and ag­gre­ga­tion sys­tem fa­cil­i­tates easy dis­cov­ery of free pre­mi­um con­tent.

"In ad­di­tion to TV shows, movies, mu­sic, sports and news pro­gram­ming, My­BIGTV al­so fea­tures con­tent from the ma­jor on­line schools and uni­ver­si­ties, and un­like ca­ble, which has a sched­ule and tells you when you can look at what, My­BIGTV.COM al­lows you to look any show at any time," he said.

Bel­ton grad­u­at­ed with a Bach­e­lor of Pro­fes­sion­al Stud­ies in Food Sci­ence and Man­age­ment from the Pratt In­sti­tute School of Lib­er­al Arts and Sci­ence, Brook­lyn New York. He lat­er start­ed a hob­by that would re­sult in him cre­at­ing a sys­tem that helped matched thou­sands of peo­ple with their soul­mate. To­day, he is re­sults ori­ent­ed and is fo­cused on new busi­ness de­vel­op­ment.