CIBC First­Caribbean re­cent­ly launched its new user-friend­ly mo­bile bank­ing app for smart­phones which is yet an­oth­er in­no­va­tion by the re­gion­al bank to pro­vide cus­tomers with bank­ing so­lu­tions that fit their lives.

"The new Mo­bile App joins a se­ries of in­no­va­tions in­tro­duced to help the bank's cus­tomers de­ter­mine the bank­ing ex­pe­ri­ence they want–in essence con­trol over how and when they bank is en­tire­ly in the hands of the client," said Trevor Torzsas, man­ag­ing di­rec­tor of Cus­tomer Re­la­tion­ship Man­age­ment and Strat­e­gy.

Man­ag­ing Di­rec­tor of the T&T bank, An­tho­ny Seer­aj, said the app "was some­thing our cus­tomers have been ask­ing for and the ini­tial feed­back since its launch has been ex­cel­lent. We are giv­ing our cus­tomers here in Trinidad ad­di­tion­al op­tions when bank­ing with us."

Torzsas said the new app "proves that CIBC First­Caribbean is the bank that fits seam­less­ly in­to our clients' lives. All the en­hance­ments that we have put in place over the past two or three years are part of our promise to de­liv­er in­no­v­a­tive prod­ucts and ser­vices that tru­ly meet our clients' in­di­vid­ual needs."

"Bank­ing that fits your life–that is what we are ul­ti­mate­ly aim­ing to pro­vide to all our cus­tomers and our prod­ucts were the ob­vi­ous place to start and our Mo­bile Bank­ing App is just one of those in­no­va­tions," the bank ex­ec­u­tive not­ed.

He added that the bank "al­ready of­fers one of the best In­ter­net bank­ing ser­vices in this re­gion; and this com­bined with the new mo­bile app and the im­prove­ments we are mak­ing to our ABM fleet means that our clients need nev­er set foot in a bank­ing hall, un­less they've come to ap­ply for a loan ...and even that is now pos­si­ble on­line!"

Much like its In­ter­net bank­ing, the new app, ac­cessed via An­droid, Ap­ple, Black­ber­ry and Win­dows de­vices, af­fords users the con­ve­nience of check­ing their ac­count bal­ances, trans­fer­ring funds, pay­ing bills and lo­cat­ing branch­es and In­stant Tellers all from their mo­bile de­vice.

He said the app was a "sig­nif­i­cant step in our be­ing able to add val­ue for our cus­tomers who can now do their bank­ing from the palm of their hand. To­day's in­di­vid­ual in­creas­ing­ly has a lifestyle that is fast-paced that af­fords them lit­tle time to spend in a queue in the bank­ing hall.

"Our mo­bile bank­ing app will for­ev­er change the way they in­ter­act with the bank. Com­bine this with our on­line ap­pli­ca­tion process and pa­per­less state­ment de­liv­ery and you have a best in class dig­i­tal bank­ing ser­vice for the tech-savvy who are al­ways on the go."

Torzsas not­ed that the bank which has al­most 250 years of com­bined ex­pe­ri­ence in the re­gion will con­tin­ue to in­vest in a strong line up of ser­vices such as its re­cent­ly launched chip and pin tech­nol­o­gy for its mer­chant clients to en­sure the high­est stan­dards of se­cu­ri­ty.

It will al­so be mov­ing to the same se­cure chip and pin tech­nol­o­gy lat­er this year for all its cred­it card clients in or­der to give an even greater de­gree of pro­tec­tion against any at­tempts at com­pro­mis­ing ac­counts.

He said the bank will al­so con­tin­ue to in­vest in build­ing a foun­da­tion to ser­vice its re­tail, wealth, busi­ness bank­ing and large cor­po­rate clients by con­tin­u­ing to build close re­la­tion­ships with them as "we dri­ve a client cen­tric ap­proach to every­thing we do."