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Friday, March 14, 2025

Angostura reapplying for royal warrant

by

Andrea Perez-Sobers
328 days ago
20240420
 Angostura CEO, Laurent Schun, left and Angostura Chairman, Terrence Bharath SC, display the 200 year anniversary limited edition bitters and redesigned premium rum range during the Angostura 200 anniversary celebrations at Mille Fleurs, Port-of- Spain on Thursday.

Angostura CEO, Laurent Schun, left and Angostura Chairman, Terrence Bharath SC, display the 200 year anniversary limited edition bitters and redesigned premium rum range during the Angostura 200 anniversary celebrations at Mille Fleurs, Port-of- Spain on Thursday.

ANISTO ALVES

An­drea Perez-Sobers

Se­nior Re­porter

an­drea.perez-sobers@guardian.co.tt

As An­gos­tu­ra Hold­ings Ltd cel­e­brat­ed its 200th an­niver­sary, it un­veiled its new spe­cial edi­tion bit­ters and pre­mi­um rum bot­tles.

An­gos­tu­ra chair­man Ter­rence Bharath said that giv­en the grow­ing im­pact of cli­mate change in the Caribbean, An­gos­tu­ra must be more vig­i­lant in its ef­forts to pro­tect the en­vi­ron­ment.

He made the com­ment at a cel­e­bra­to­ry event at Mille Fleurs, Mar­aval Road, Port of Spain, on Thurs­day night.

"I think we're fast recog­nis­ing that the dam­age that we've done to the en­vi­ron­ment has now come to haunt us. If you look re­cent­ly at Dubai and you've seen what de­struc­tion is hap­pen­ing there from the heavy rains, you'd re­al­ize that a change in tem­per­a­ture and the de­ple­tion of the ozone lay­er is caus­ing a lot of hav­oc in the com­mu­ni­ty,” Bharath de­tailed.

He said in the re­design process, the com­pa­ny, which has opt­ed large­ly for nat­ur­al in­gre­di­ents, opt­ed for fur­ther en­vi­ron­men­tal­ly friend­ly ap­proach­es.

“We use mo­lasses in the man­u­fac­ture of rum, as you know and mo­lasses comes from sug­ar cane. We make our caramel for colour­ing and flavour­ing the al­co­hol," the chair­man dis­closed.

Bharath told the in­vi­tees gath­ered that the com­pa­ny pre­vi­ous­ly held a British roy­al war­rant from the late queen since 1955, but it was in­val­i­dat­ed with her death on Sep­tem­ber 8, 2022.

These war­rants, he said, are ac­knowl­edge­ments that a com­pa­ny sup­plied goods or ser­vices to the roy­al fam­i­ly.

An­gos­tu­ra was giv­en a mora­to­ri­um pe­ri­od to reap­ply, he said.

“Our reap­pli­ca­tion is now, es­sen­tial­ly, a fresh ap­pli­ca­tion, and King Charles III has changed the rules sig­nif­i­cant­ly. So, he has put to­geth­er a team to de­ter­mine who gets war­rants and it is all fix­at­ed on ESG.

“It re­quires us to be as­sured that the prin­ci­pal raw ma­te­ri­als to be used in the man­u­fac­ture of bit­ters are sourced from sup­pli­ers that have em­ployed the prin­ci­ples of ESG in­to their pro­duc­tion.”

He al­so said the rum and bit­ters com­pa­ny, lo­cat­ed on East­ern Main Road, Laven­tille, has its waste-wa­ter treat­ment plant so when there are re­leas­es in­to the ecosys­tem, the waste­water does not dam­age the en­vi­ron­ment. The com­pa­ny is now work­ing on a project that would al­low it to use its bio­gas for elec­tric­i­ty.

The chair­man added that sus­tain­abil­i­ty ef­forts did not on­ly in­clude en­vi­ron­men­tal preser­va­tion but al­so en­cour­aged sus­tain­able prac­tices for its farm­ers.

Al­so speak­ing at the event was An­gos­tu­ra’s Lau­rent Schun who said the com­pa­ny was proud of its progress in sus­tain­abil­i­ty and per­for­mance.

Schun said 150 mil­lion bot­tles of bit­ters were sold in the US last year and there was sig­nif­i­cant growth in South Africa, Uruguay, Nether­lands, Lithua­nia, and Greece, among oth­er coun­tries.

“We are at a piv­otal mo­ment in our his­to­ry. Build­ing on this 200 years of lega­cy, we want to trans­form the or­gan­i­sa­tion, rein­vent the mod­el to meet the de­mands of the 21st-cen­tu­ry mar­ket­place, take ad­van­tage of op­por­tu­ni­ties that may not have been ful­ly ex­plored and ac­cel­er­ate in­ter­na­tion­al de­vel­op­ment in the com­ing years,” Schun said.

He in­di­cat­ed that the suc­cess of its bit­ters was a roadmap for its pre­mi­um rums.


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