“When people think about sustainability, it’s not only about environmental sustainability, it’s also about people.”
It was a candid statement from ANSA McAL’s chief legal and external affairs officer, Frances Bain-Cumberbatch as she reflected on the conglomerate’s EurochamTT’s award on March 15.
ANSA McAL was presented with the overall Sustainability Champion 2024 large companies award by the European Business Chamber in T&T (EurochamTT) which held its second edition of such recognition.
Meanwhile, RESSCOTT Ltd took home the EurochamTT/ UN Sustainability Champion 2024 in the small and medium-sized enterprises.
The overall sustainability award is a crowning moment following several years of hard work from the likes of Bain-Cumberbatch, corporate sustainability specialist Natalie Bibby, and the head of culture and communications at ANSA McAL, Sarah Inglefield.
Bibby said among the major sustainability initiatives emerging across the group is Carib recapturing carbon dioxide to reuse in its operation while also using less water.
The beverage company has been doing so since 2002 and recaptured 423 thousand kilogrammes in 2023 and 485 thousand kilogrammes in 2022.
The same process takes place at the factory in St Kitts and Nevis where 73 thousand kilogrammes of carbon were recaptured last year.
She added that in July 2022, ANSA Merchant Bank and ANSA Bank partnered with The Cropper Foundation to launch the National Capital Hub while Berger Barbados runs on 30 per cent solar energy and Sissons Grenada recently installed solar lighting in its car park.
“Each of the sectors has Environmental, Social and Governance (ESG) Key Performance Indicators (KPIs) that have been set since 2022 and there are progressing efforts to push those plans forward every year,” Bibby explained.
Bain-Cumberbatch was quick to note that ANSA McAL’s thrust toward sustainability did not start four years ago.
Instead, she noted, “Carib Glassworks is the only recycling company there is in terms of recycling glass. They’ve been doing that for the last 60 years.
“The Carib brewery model is a returnable bottle model - the only successful returnable glass bottle model in the country so sustainability on an environmental basis has been at the root of many things.”
Bain-Cumberbatch said what they have done since 2020 is formalise and begin embedding that into the operations of the group, “so to see our work being recognised like this is a phenomenal feeling.”
Beyond the environmental impact, another key aspect that arose was the well-being of the employees.
Some of the companies within the ANSA McAL group have begun initiating “wellness spaces” in their day-to-day operations where employees can take a timeout if they need to.
Meanwhile, the ANSA construction sector has created a lactation room for women to cater to new moms or soon-to-be new moms. Inglefield said, “Well-being and looking after our people are very important aspects of our sustainable business practices outside of the great things being done in the operations themselves.”
She said the award gives them a great deal of confidence that they are on the right track.
“It is one thing for us to do it which is brilliant, but it’s important we communicate to our employees and our wider community like business partners, government, stakeholders, colleagues and competitors in the industry what we are doing and why it’s important and how it is impacting on our people and our planet and that’s an incredibly important part of this,” she added.
Inglefield said she aims to ultimately have each ANSA McAL employee across each of the seven territories be the champion of sustainability.
Bain-Cumberbatch went further adding, “Sustainability is good for business.”
She said she hopes the award inspires other companies to see the importance of sustainability, not just because it is the right thing to do but because it can help their business.
“If you operate more efficiently, you use less water and you use less energy, you save while preserving the environment. You create better efficiencies by operating more sustainably. That, in and of itself should encourage businesses and if they see a company such as ANSA McAL actually throwing itself 100 per cent, if we set an example as one of the oldest and largest conglomerates in the region and we have chosen to go this route to ensure we continue to survive and to thrive then it should be an automatic example,” she added.
At an individual level, Inglefield challenged people to think about one small step they can take in their home life or business-and adopt it and feel the change in how they are adding to the momentum of sustainability across the country.
European Business Chamber pushing sustainability
The European Business Chamber in T&T has also been pushing the sustainability movement on both sides of the Atlantic.
The chamber was established to support European business interests in T&T while supporting local companies that want to export, partner, or do business with Europe.
According to the executive director of the chamber, Marie Louise Norton-Murray, one of the main pillars is trade support.
“Supporting local companies to do business in Europe is not an easy task,” she said.
Outlining some of those challenges, Norton-Murray explained, “One of the first areas is meeting food safety standards and certification and not just food safety, it could be other quality standards. We now have sustainability standards, and some of these are not just voluntary standards, some of them are mandatory. That is the first support that companies need - to meet the standards and certification.”
She noted the standards and regulations are not bad for business because consumers are concerned about their health and safety.
Norton-Murray further explained some of the challenges facing local companies include labelling as well as quality packaging.
“Consumers are concerned about sustainability so they are concerned about packaging that is recyclable,” which she identified are among some of the things that are changing the face of the European market when it comes to importation.
This is where the European Chamber is hoping to assist local manufacturers and distributors.
“We see our role as being able to inform people of the changing regulatory environment like when you have a new regulation such as Carbon Border Adjustment Mechanism (CBAM) or anti-deforestation regulation or sustainability regulations such as the corporate due diligence, so one role we play is information. We have access to the information and tools which we could share with people to get into the European market,” she said.
Europe is already a major destination for T&T goods.
Cocoa and chocolate-related products are major exports from this country.
Lesser known products include agro-processed exotic food sources, coconut-based sources, and fruit-based products.
“All of these products have potential especially if they are using local raw materials or raw materials from the region and they are different and can meet the food safety requirements,” Norton-Murray added.
Agriculture is one of the sectors that has become a major point of conversation between both parties.
A programme called Committee Linking Entrepreneurship-Agriculture-Development (COLEAD) provides a series of training programmes and a platform for training where farmers do not have to physically attend a course but can complete the training online.
They can also network with other farmers in places like Africa and the Pacific.
Norton-Murray also highlighted the shaping of the future of innovation project which is a collaboration between the European Union in T&T, the InterAmerican Development Bank, the Caribbean Industrial Research Institute, and the Ministry of Planning and Development.
The project helps companies with their innovative go-to-market strategies.
Norton-Murray added some companies are getting help under that project with better packaging, marketing strategies and attending trade shows to export to Europe.
However, exporting to Europe is set to become more difficult with the implementation of its CBAM.
CBAM will tax carbon-intensive products that are being imported into the EU.
On a list of countries to be affected outside Europe, T&T will be affected the most after Mozambique.
This country exports carbon-intensive products including ammonia and fertilisers to Europe.
Norton-Murray said the European Chamber has been sensitising local businesses on CBAM.
They have also provided tools that can calculate carbon border taxes.
While T&T and Europe have had a long history of trade relations, many within the European sphere don’t want local companies to see CBAM as an obstacle to doing business across the Atlantic, but rather as a revolution of the long-standing relations.
The EurochamTT Awards
EurochamTT in partnership with the UN T&T and PAHO/WHO successfully celebrated the second sustainability champion awards on March 15.
The purpose is to recognise and celebrate those businesses that have put in place the policies, structures, and systems to identify, measure, assess, and disclose impact in terms of ESG and sustainability.