Dig­i­cel has raised its prices on some of its of­fer­ings ef­fec­tive Au­gust 15, 2019. In a re­sponse to ques­tions by Guardian Me­dia, the com­pa­ny said: “...due to high­er pro­gram­ming costs, it be­came nec­es­sary to ad­just the prices on some of the pack­ages, which on­ly di­rect­ly af­fects around five per cent of our cus­tomer base.”

The telecom­mu­ni­ca­tions com­pa­ny con­tin­ued: “Ob­tain­ing max­i­mum val­ue is im­por­tant to our cus­tomers, and the com­pa­ny, there­fore, works dili­gent­ly to keep costs un­der con­trol.”

The “Play Now” pack­age was in­creased from $319 to $339, the “Play More” bun­dle from $369 to $389 and the “Pre­mière” of­fer­ing went up from $579 to $599.

Dig­i­cel con­tin­ued to ex­press that they have al­so launched a new Mod­ern Fi­bre of­fer­ing to cater to the spe­cif­ic needs, lifestyles and bud­gets of their cus­tomers. The com­pa­ny said: “This new prod­uct al­lows cus­tomers to tai­lor their en­ter­tain­ment and broad­band pack­ages with prices start­ing from as low $299 and TV add-ons from $29.”

Dig­i­cel Home and En­ter­tain­ment, over the past three years, has sup­plied its cus­tomers with TV con­tent and broad­band ser­vices.

Re­cent­ly, al­most all of the hold­ers of US$2 bil­lion Dig­i­cel bonds, due for re­pay­ment in 2020, agreed in Jan­u­ary 2019, ac­cept­ed to post­pone get­ting their mon­ey back by ex­chang­ing their hold­ings for notes that ma­ture in 2022.

Ac­cord­ing to one me­dia out­let, there can be is­sues with bond re­pay­ment if the wider Dig­i­cel Group runs in­to fi­nan­cial trou­ble in the fu­ture. Weeks ago, Dig­i­cel T&T spoke to the Busi­ness Guardian, say­ing that the or­gan­i­sa­tion is not en­coun­ter­ing fi­nan­cial dif­fi­cul­ty and re­struc­tur­ing is not in its pipeline.

Al­so re­spond­ing to no­tions of re­struc­tur­ing in oth­er me­dia out­lets, Dig­i­cel ex­ec­u­tives have re­as­sured in­vestors that the com­pa­ny’s fu­ture is strong.