The Christ­mas sea­son is up­on and, as the tra­di­tion goes, Ex­cel­lent Stores could not be more ex­cit­ed. This year, for the first time ever, they are thrilled to launch the first ever ini­tia­tive of its kind in T&T to sup­port lo­cal tal­ent.

The Christ­mas Show Win­dows com­pe­ti­tion gives the op­por­tu­ni­ty to de­sign­ers, both pro­fes­sion­als and Christ­mas en­thu­si­asts, to dec­o­rate Ex­cel­lent Stores win­dows for the sea­son. Eigh­teen de­sign­ers were se­lect­ed via an as­sess­ment process.

Designers Rajiv Maharaj and Kelvin P Joseph share a light moment in store.

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There are 18 win­dows across their Movi­etowne, Trinci­ty, and South lo­ca­tions. De­sign­ers had to cap­ture the cho­sen theme, The True Spir­it of Christ­mas, and fea­ture Ex­cel­lent Stores Christ­mas dec­o­ra­tions and prod­ucts in their de­signs.

The big re­veal of the Show Win­dows via a grand Me­dia Launch was held last Fri­day, Oc­to­ber 18 at the Trinci­ty lo­ca­tion from 5:30pm to 8:00pm.

In her open­ing re­marks, Lisa Siu Chong, Di­rec­tor, Mar­ket­ing & E-com­merce said, “Ex­cel­lent Stores is built on the foun­da­tion of help­ing peo­ple be­come the best ver­sions of them­selves. We be­lieve in giv­ing peo­ple the tools, in­spi­ra­tion and time so that they can live, and cre­ate and do the best ver­sion of them­selves.

So how do Christ­mas Show win­dows tie in­to this?

We are hop­ing to in­spire peo­ple to ex­pe­ri­ence these win­dows like a des­ti­na­tion, where fam­i­lies can get up one day and go to Ex­cel­lent Stores and win­dow browse be­cause it brings the fam­i­ly to­geth­er. They get to spend some qual­i­ty time to­geth­er. Where we can get peo­ple of Trinidad and To­ba­go to ex­pe­ri­ence THE true spirt of Christ­mas—love, hope, and joy.”

The grand re­veal of the C3 Cen­tre and Movi­etowne POS win­dows were done via video on dig­i­tal screens. At Trinci­ty, the 10 win­dows were re­vealed with an elab­o­rate cur­tain drop, much to the de­light of cus­tomers and guests.

Designer Kameel Ali reveals his Show Window “Giving inspired by Love”

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Every­one was amazed by the in­tri­ca­cies and lev­el of de­tails that the de­sign­ers each put in their re­spec­tive win­dows. The Ex­cel­lent Stores Christ­mas dec­o­ra­tions were cre­ative­ly used, some had hand-craft­ed pieces, lights and fea­tured a me­chan­i­cal el­e­ment. Sev­er­al de­sign­ers cap­tured lo­cal or tra­di­tion­al themes while some opt­ed for more mod­ern looks. There was even one dis­play craft­ed main­ly from re­cy­clable ma­te­ri­als. The com­pe­ti­tion fea­tured a vast cross sec­tion of per­sons from teach­ers to doc­tors to en­gi­neers to event plan­ners and dec­o­ra­tors and peo­ple who sim­ply love Christ­mas.

For more de­tails on the de­sign­er pro­files, their con­cepts, pho­tos and videos of the Show Win­dows: vis­it www.myex­cel­lentstores.com.

There are up to $100,000 in prizes to be won, as fol­lows:

Judges’ Choice (High­est score) $60,000,

Peo­ples’ Choice (Pub­lic vot­ing on­line) $30,000 and

Best use of fea­tured prod­uct $10,000

The Peo­ples’ Choice Award ($30,000) will re­quire the peo­ple to vote on­line from Oc­to­ber 24 to No­vem­ber 24 at www.myex­cel­lentstores.com and per­sons are al­so en­cour­aged to vis­it the win­dows at the three stores to wit­ness the amaz­ing de­signs be­fore vot­ing. On No­vem­ber 30, 2019 there would be a pub­lic me­dia event where the win­ners will be re­ward­ed.

Designer Enaldo Bynoe show his window “Trini Caribbean Style”

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The un­veil­ing of the Show Win­dows last Fri­day al­so marked the launch of Ex­cel­lent Stores Christ­mas Col­lec­tion.

The event was host­ed by Jamie Thomas, with live per­for­mances by Lu­joe and the Gift­ed who did their sig­na­ture Parang Slide and fes­tive mu­sic from Ne­hilet Black­man and the Lights Band. Guests al­so en­joyed tra­di­tion­al fruit­cake and sor­rel and sam­pling cour­tesy M&Ms Choco­late Bars, Ros­abel­la Non-Al­co­holic Sparkling Wines and SM Jaleel juices.

Lisa Siu Chong, Director, HR, Marketing & E-commerce at Excellent Stores, with the band Lujoe and The Gifted who performed their signature Parang Slide.

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Ex­cel­lent Stores has prid­ed them­selves in be­ing pi­o­neers in re­tail­ing and this Show Win­dows Com­pe­ti­tion is one of the ways they achieve this.