Despite a massive reduction in expectations, Tobago Carnival bandleaders are already seeing significant improvements in their numbers for the second-ever Tobago Carnival compared to the inaugural hosting of the event last year.
Interim president of the Tobago October Carnival Association (TOCA), Dexter Sandy, told the Business Guardian that stakeholders learned to cater their product after overestimating the demand for last year’s event, the inaugural hosting of Tobago’s Carnival.
“I would say that in the first year, many of the bands had higher expectations in terms of turnout of masqueraders. Most bands were catering for an excess of five or 600 masqueraders. Some even catered for up to 1,200 to 1,500 masqueraders. But the reality last year, I think the largest band had just about 300 whereas the others were averaging about 100 to probably 140 masqueraders each,” Sandy said, “The majority of us I would say basically broke down our expectations catering for about 200 masqueraders. So the larger bands are catering for about 200. But I know one band in particular is catering for 500 and they are close to those figures in terms of registration. The smaller bands you will usually see probably between 60 to 75 masqueraders per band, which is what we have been forecasting and we should be able to get that this year.”
Sandy’s band, Iconic Mas reported a 35-40 per cent increase in registration while Jade Monkey Mas, who once again collaborated with popular T&T Carnival band Ronnie and Caro, also reported increased registration and interest.
“In terms of numbers, Jade Monkey mas got a slight increase,” said Ronnie McIntosh, bandleader of Ronnie and Caro, “(with) the foreign-based masqueraders, there has been a slight increase and also being on the ground, more Trinis are attending. They may not be playing the mas, but they are going across to see.”
Sandy confirmed that bands took a more cautious approach about the event this year, and even scaled back their purchases based on what they were seeing from their registration numbers. However, with targets so far being met and sales being boosted by the establishment of a band house by TOCA at the Shaw Park facility, the bands are growing in optimism.
“Everybody got a lift in sales. They were now able to go and purchase the raw materials for these two weeks here of production. They were now able to fulfil those purchase requests. So people are more cautious this year in terms of spend in preparation for the sale of costumes, as well as also preparations for the road. Based on the registration you would know what size of music truck you need to support your band. So different sizes of music trucks, different cost structures, even in terms of the level of security as you have to hire the number of security officers in order things like that. The persons are a lot more conscious this year. Based on registrations, rather than using high unrealistic projections,” he said.
There were also adjustments in expectations by fete promoters, who too learnt from last year’s experience where several events were cancelled outright or failed to garner significant audiences.
“There has been a drastic reduction in the number of pre–Carnival Weekend fetes. From the calendar I am seeing probably just about 15 to 20 fetes which spanned 10 days leading up to the Carnival weekend. Last year, you would have seen probably about 40 to 50 which would have included boat rides and events on land and I think last year because it was a first year. Persons thought that Tobago was going to experience something very similar to what Port of Spain experiences in terms of the number of people that would come to party and would take part in the pre-Carnival fetes. They had high expectations. This time around. It’s been drastically reduced. You’ve seen a lot less promoters in the space doing events. They are a bit more strategic in doing the type of events that they’re offering. So definitely a reduction in that,” said Sandy.
Those events also had to compete with Burna Boy’s concert performance at the Tobago Music, Arts and Culture Festival (TOMAC) concert.
Sandy said while the event itself was not a part of the Tobago Carnival experience, it did help generate needed momentum for the Carnival by attracting visitors during the period.
“What the Burna Boy event did. It brought a lot of traffic to the island. Some of the traffic came primarily for the Burna boy and they left right after but a good bit of the traffic stayed, and they were able to spectate when it came to the Parade of the Bands and the J’ouvert. Those who stayed were able to participate sample what was the offering for Tobago. And I guess that would have translated into some of the figures that we are seeing this year,” said Sandy, who explained that some who were exposed to the Tobago Carnival as a byproduct of attending the concert have now returned as masqueraders.
He felt as a result a large event serving as a fulcrum to the Carnival could stand to benefit the festival in the long run.
However less than two weeks before the event, Sandy admitted that very little had been revealed concerning the spending of the $12.5 million allocation for the event. Sandy said TOCA had mobilised as a result of the limited information coming to them from the Tobago House of Assembly, culminating with the establishment of the band house at Shaw Park.
“There has been a lack of marketing from the earlier months. When we realised July started and we didn’t see anything coming out from the THA with regards to marketing and then August started the same thing. That’s when TOCA would have been formed when we as bands realised that there was a lack of marketing from that side of stakeholder the government and we needed to band together to do something on our own to have noted buzz and create some awareness,” Sandy said.
“But with the budget being announced, outside of marketing we are still waiting to get the feedback as to where the money’s going to be spent. I mean we are aware there is certain infrastructure that they’re going to put in place on the streets. We knew that it’d be also through that funding the THA would usually provide some music trucks for bands to be able to use on the road, which is the norm but they haven’t made a public statement exactly as to how that $12.5 million is going to be spent across the festival. “
Both Sandy and McIntosh, however, hailed the fact that ahead of the event, there had been increased service along both the airbridge and the Seabridge.
“I have seen an improvement with Caribbean Airlines. They added on flights much earlier than last year. So kudos to them as well. Even the ferry, they had their additional sailings in place earlier than last year,” said McIntosh.
Sandy noted that these additions had allowed him to book return tickets for masqueraders last week, but he still hoped that the announcements of these flights and sailings would come earlier so that masqueraders could feel more assured about travelling for the Carnival.