Despite being born and raised in Chicago, USA, Jo Wheeler is, in her own words, "a true Trini to the bone." Ten years ago, she was introduced to the infectious sounds of this country's indigenous musical genres while working at a Chicago-based radio station, WKKC, which had a four-hour show dedicated to reggae and world music. She's still hooked. "Soca and calypso reminds me a lot of House music, with the fast-paced, heavy bass lines and drum beats. Trinidad is like the Caribbean version of Chicago House music," she says.
Relocating to New York City in 2003, Wheeler got another potent taste of T&T culture during Labour Day celebrations, where she played J'Ouvert for the first time. Not yet satisfied that she had experienced all that Trinidad had to offer, three years later, a determined Wheeler, who has no family here, boarded a plane bound for Port-of-Spain and "instantly fell in love" with the country. "Since then, I've been back every year and every time I come I stay longer than the time before. Eventually, when I come, I'm never going back," she declares, in her strong American accent.
Soca junkie
Vowing to do her part to promote not only T&T but the entire Caribbean region, Wheeler has used her expertise in media to provide much needed exposure for local and Caribbean artistes. Having worked at the Reggae and World Music Awards as a production co-ordinator for the past six years, and with artistes such as Jamaica's Bushman, the self-proclaimed "soca junkie," who's covered several Carnival events over the years, has now turned her attention to her latest project–embarking on a world tour with one of reggae's longest running bands, Third World.
Celebrating 37 years in the music business, Third World is due to perform in the US, Africa, Japan, Europe and the Caribbean and Wheeler says plans are to have the group visit Trinidad as well. Currently working as a freelance radio producer at New York's WWWRL Radio, she says, "Once it's happening in the Caribbean, I'll be there. I've taken up the crusade." Wheeler's work in the region reaches her American and international audience via the station's online edition, www.caribzone.com.
Hidden gem
While noting that Trinidadians are blessed with talent, Wheeler believes that the time has come for artistes to market themselves internationally and take their craft to a higher level. "Music is the great connector of people that crosses all barriers. "Trinidadians should start looking at themselves more globally...It's easier now with the Internet. "Trinidad is like a hidden gem that shouldn't be hidden." Besides the music and the culture, there's one more thing that excites the 39-year-old about Trinidad. "I love a Trini man!" she proclaims. "Whenever I'm leaving the airport to go back home, I'm like 'damn, I should really just get back in a taxi and go back up de road!'"
