Caribbean Heritage month was celebrated in June. This comes one year after US president, Barack Obama, proclaimed June 2010 as National Caribbean-American Heritage Month. The one-month celebration provides an opportunity for all Americans, in particular, Caribbean-Americans, to celebrate the history and culture of Caribbean-Americans with appropriate ceremonies and activities.
This year the Caribbean Tourism Organisation (CTO) embarked on a number of activities to celebrate the occasion. These activities took place from June 5 to 11, and included the Caribbean Travel and Cultural Fair, The Diaspora Forum, Invest Caribbean Power Breakfast, The Rhythms of the Caribbean Ball, and an inaugural fashion show. It was evident that the CTO was conscious of the importance of tourism to the economic livelihood of Caribbean states, and the need to attract increased visitor arrivals at a time when the economies of the Caribbean are experiencing tremendous difficulties due to the protracted world economic and financial crises.
That explained the reason for the theme chosen for this year's activities-Rediscover Home. The aim is to lure US-based nationals of Caribbean heritage back to the shores of the islands to participate in the region's economic development. In an effort to achieve their objective, the CTO has developed a plan of action for a year-long build-up, that will include the eventual creation of a Caribbean discount card on hotel stays, car rentals, airline travel, tours, and shopping, among other things for Diaspora nationals travelling back to the region.
There will also be a Caribbean Diaspora awards ceremony, which is expected to be on par with the Emmys and Oscar awards. The aim is to push Caribbean celebrities to also rediscover the Caribbean as their home. The celebrations also witnessed the launch of a Web site targeted specifically to the Diaspora, titled One Caribbean Diaspora. The provision of scholarships to deserving Caribbean nationals who intend to pursue tertiary education studies is also an important outreach activity of the CTO.Consequently, the fashion show raised funds for the CTO Foundation, whose primary purpose is to provide scholarships to Caribbean nationals.
This premier fashion event showcased outfits that could be used on various occasions, ranging from upscale functions to beach wear, and featured creations by award winning Queen Ester-Kuumba Designs (St Lucia), Michael Jerome Francis (Jamaica), Theodore Sealy Elyett (Bahamas), Jewel Shannon (Barbados), Rebecca Beck (Curacao), Lucia Rodriguez (Dominican Republic), Charles Dieujuste (Haiti), Kazz Forbes (Turks & Caicos), Black Tea Apparel (Haiti), and The Piper Twins (Montserrat).
The Rhythms of the Caribbean Ball and awards presentation, was a "barefoot" black tie affair, where flip flops complemented formal attire for those who dared to be different, and was the closing event to an exhilarating Caribbean week. Guests at New York's famous Plaza Hotel sampled the region's unique varieties of rum, while enjoying steamed creole flying fish from Barbados, and a succulent pepperpot of beef short ribs with cassava oil down from T&T.
The evening also witnessed the presentation of awards to Sir Royston Oliver Hopkin, KCMG, and Clifford Gardiner for their long and outstanding contributions in the hospitality and tourism and aviation industries, respectively. Guests danced to sounds of the vision band, and were also entertained by Danza Fiesta Group, The Natraj Center for The Performing Arts, and Know Your Culture. A silent auction was simultaneously conducted, and a portion of the proceeds went to finance scholarships to Caribbean nationals pursuing careers in tourism.