Zen night­club was trans­formed in­to an ex­cit­ing and in­ter­ac­tive Ex­pe­ri­ence Zone on the oc­ca­sion of the launch of F1RST's mo­bile app on Feb­ru­ary 18.

F1RST is the first "Caribbean-built" cut­ting-edge tech­no­log­i­cal ad­vance­ment that con­sists of an on­line search en­gine and a fresh and dy­nam­ic mo­bile app aimed at bring­ing dai­ly in­for­ma­tion about busi­ness­es, ser­vices and prod­ucts at users' fin­ger­tips.

Dig­i­cel's key part­ner­ship with F1RST high­lights the com­pa­ny's in­no­v­a­tive char­ac­ter and its com­mit­ment to bring af­ford­able, ac­ces­si­ble con­tent to its users through its fast and re­li­able 4G net­work, said a re­lease from Dig­i­cel.

The venue host­ed dif­fer­ent in­ter­ac­tive zones where pa­trons could get up close and per­son­al not on­ly with the prod­ucts show­cased by the var­i­ous par­tic­i­pat­ing spon­sors but al­so with the new tech­nol­o­gy.

The Dig­i­cel-spon­sored Busi­ness zone was very well pa­tro­n­ised as guests made use of the on-hand Dig­i­cel Smart Squad to in­ter­act with the tech­nol­o­gy on the range of Blu smart­phones and on tablet de­vices ex­clu­sive to Dig­i­cel.

Ad­dress­ing the au­di­ence was Dig­i­cel's chief op­er­at­ing of­fi­cer Sacha Thomp­son who high­light­ed the close align­ment be­tween the Dig­i­cel brand and F1RST.

She not­ed: "Dig­i­cel has trans­formed the tele­coms mar­kets and bro­ken mo­nop­o­lies by tak­ing the biggest and the best glob­al ideas, tech­nolo­gies and in­no­va­tions and adding our own lo­cal twist–mak­ing it rel­e­vant, use­ful and mean­ing­ful for our cus­tomers in the coun­tries where we op­er­ate."

"The F1RST app is ex­act­ly that–a lifestyle brand that helps us nav­i­gate our every­day lives–bring­ing home a glob­al con­cept, sat­is­fy­ing a huge con­sumer need in the lo­cal mar­ket, mak­ing it rel­e­vant, use­ful and mean­ing­ful to the Caribbean peo­ple.

"Our fo­cus at Dig­i­cel has al­ways been con­sumer-dri­ven as we aim to cater and ful­fill the needs of our cus­tomers by lead­ing the way in mak­ing com­mu­ni­ca­tions avail­able and ac­ces­si­ble", Thomp­son added.

Dur­ing her speech, Thomp­son al­so is­sued a chal­lenge to the guests to fol­low the Dig­i­cel's In­de­pen­dence Square flag­ship store via the F1RST app.

The first fol­low­er of the flag­ship store, Kern El­liot, was the lucky win­ner of the lat­est BLU Life Play smart­phone. Guests were al­so en­ter­tained by Dig­i­cel en­dorsee Swap­pi to end off the evening.

An­droid users can now vis­it the Play Store and down­load the F1RST app on their Dig­i­cel 4G smart de­vices.

F1RST is the first "Caribbean-built" cut­ting-edge tech­no­log­i­cal ad­vance­ment that con­sists of an on­line search en­gine and a fresh and dy­nam­ic mo­bile app aimed at bring­ing dai­ly in­for­ma­tion about busi­ness­es, ser­vices and prod­ucts at users' fin­ger­tips.

Dig­i­cel's key part­ner­ship with F1RST high­lights the com­pa­ny's in­no­v­a­tive char­ac­ter and its com­mit­ment to bring af­ford­able, ac­ces­si­ble con­tent to its users through its fast and re­li­able 4G net­work, said a re­lease from Dig­i­cel.

The venue host­ed dif­fer­ent in­ter­ac­tive zones where pa­trons could get up close and per­son­al not on­ly with the prod­ucts show­cased by the var­i­ous par­tic­i­pat­ing spon­sors but al­so with the new tech­nol­o­gy.

The Dig­i­cel-spon­sored Busi­ness zone was very well pa­tro­n­ised as guests made use of the on-hand Dig­i­cel Smart Squad to in­ter­act with the tech­nol­o­gy on the range of Blu smart­phones and on tablet de­vices ex­clu­sive to Dig­i­cel.

Ad­dress­ing the au­di­ence was Dig­i­cel's chief op­er­at­ing of­fi­cer Sacha Thomp­son who high­light­ed the close align­ment be­tween the Dig­i­cel brand and F1RST.

She not­ed: "Dig­i­cel has trans­formed the tele­coms mar­kets and bro­ken mo­nop­o­lies by tak­ing the biggest and the best glob­al ideas, tech­nolo­gies and in­no­va­tions and adding our own lo­cal twist–mak­ing it rel­e­vant, use­ful and mean­ing­ful for our cus­tomers in the coun­tries where we op­er­ate."

"The F1RST app is ex­act­ly that–a lifestyle brand that helps us nav­i­gate our every­day lives–bring­ing home a glob­al con­cept, sat­is­fy­ing a huge con­sumer need in the lo­cal mar­ket, mak­ing it rel­e­vant, use­ful and mean­ing­ful to the Caribbean peo­ple.

"Our fo­cus at Dig­i­cel has al­ways been con­sumer-dri­ven as we aim to cater and ful­fill the needs of our cus­tomers by lead­ing the way in mak­ing com­mu­ni­ca­tions avail­able and ac­ces­si­ble", Thomp­son added.

Dur­ing her speech, Thomp­son al­so is­sued a chal­lenge to the guests to fol­low the Dig­i­cel's In­de­pen­dence Square flag­ship store via the F1RST app.

The first fol­low­er of the flag­ship store, Kern El­liot, was the lucky win­ner of the lat­est BLU Life Play smart­phone. Guests were al­so en­ter­tained by Dig­i­cel en­dorsee Swap­pi to end off the evening.

An­droid users can now vis­it the Play Store and down­load the F1RST app on their Dig­i­cel 4G smart de­vices.

?

Dig­i­cel's COO Sacha Thomp­son is flanked by F1RST's di­rec­tors and co-founders, from left, Eesa Mo­hammed, Kyle Mal­oney and Nicholas Mal­oney.