Camp­bell Evans, spokesman for the Scotch Whisky As­so­ci­a­tion, shrugged off the cam­paign."Scots­men and Scotch whisky are both self-as­sured and that qual­i­ty is recog­nised, sought af­ter and ap­pre­ci­at­ed around the world," he said.Lorimer Macken­zie, chair­man of the Saltire So­ci­ety, which pro­motes Scot­tish val­ues, said: "I don't think they're re­al­ly mak­ing fun of Scots; they're mak­ing fun of whisky."And it has to be said that if the Scot­tish tourist in­dus­try de­cides that the on­ly way to sell Scot­land over­seas is through tar­tan and hag­gis then we should not com­plain when oth­er peo­ple take them at their word," he said."The Scot­tish im­age is big­ger than whisky and hag­gis. We have giv­en so much to the world that we should not be sen­si­tive about peo­ple hav­ing a laugh at a false im­age of Scot­land."