Found­ing Ed­i­tor of Sport Busi­ness, Eng­lish­man Kevin Roberts will be the fea­ture speak­er at the T&T Olympic Com­mit­tee (T&TOC) Sport Mar­ket­ing and Busi­ness of Sport Con­fer­ence card­ed for March 9.Roberts is one of the most ex­pe­ri­enced and knowl­edge­able me­dia and com­mu­ni­ca­tions pro­fes­sion­als in in­ter­na­tion­al sport.

As co-founder and long-time ed­i­to­r­i­al di­rec­tor of Sport­Busi­ness Group his work has giv­en him a unique in­sight in­to and un­der­stand­ing of the work­ings of the many di­verse sec­tors which con­sti­tute the busi­ness of sport.To­day he com­bines his con­tin­u­ing work for Sport­Busi­ness Group with a wide-rang­ing com­mu­ni­ca­tions con­sul­tan­cy in sport.

Roberts con­tin­ues to be in de­mand as a host and pre­sen­ter at con­fer­ences around the world and was re­spon­si­ble for plan­ning, or­gan­is­ing and host­ing events in­clud­ing the most re­cent edi­tions of the In­ter­na­tion­al Her­ald Tri­bune (Now Int'l New York Times) Sports Sum­mit and the Sportel Mona­co In­ter­na­tion­al Sym­po­sium

In ad­di­tion he has writ­ten on sports busi­ness is­sues for a va­ri­ety of in­ter­na­tion­al pub­li­ca­tions and is a fre­quent me­dia spokesman on sport busi­ness is­sues.As a re­sult of his pro­fes­sion­al ac­tiv­i­ties Kevin Roberts has built an ex­ten­sive net­work of high-lev­el con­tacts with­in the sports busi­ness world.

Roberts is a trained as a jour­nal­ist in the Unit­ed King­dom and edit­ed re­gion­al busi­ness pub­li­ca­tions be­fore mov­ing in­to PR.He has worked in sport since the ear­ly 1990s when, as head of com­mu­ni­ca­tions at the Lon­don-based agency CP­MA, he worked on the IRB Rug­by World Cup, World Stu­dent Games (Uni­ver­si­ade) and Bells Scot­tish Open Golf Cham­pi­onship.

He sub­se­quent­ly worked on sports me­dia projects in­clud­ing the in­au­gur­al IRB Rug­by World Cup Sev­ens and UE­FA Eu­ro 96.

Roberts was a co-founder of Sport Busi­ness In­ter­na­tion­al in 1996 and went on to over­see the ed­i­to­r­i­al de­vel­op­ment of the month­ly mag­a­zine and Sport­busi­ness.com, the world's lead­ing on-line source of in­for­ma­tion about the busi­ness of sport.