Vin­ode Mam­chan

The West In­dies Crick­et Board (WICB) will now be known as Crick­et West In­dies (CWI), this ac­cord­ing to pres­i­dent of the board Dave Cameron.

The board has al­so de­cid­ed to form a cor­po­rate en­ti­ty to deal with the fi­nan­cial as­pect of the crick­et and this com­pa­ny will be named Windies. Ac­cord­ing to Cameron, "At this point in time we are no longer called the West In­dies Crick­et Board (WICB) but Crick­et West In­dies and we have al­so formed a com­pa­ny to deal with the com­mer­cial mat­ters of West In­dies crick­et and this is called Windies. We con­tin­ue to ex­plore ways to take West In­dies crick­et for­ward and this re­brand­ing is nec­es­sary as we move along."

Crick­et West In­dies (CWI) now falls in line with Crick­et Aus­tralia (CA), Crick­et New Zealand (CNZ) and Crick­et South Africa (CSA) all of whom have re­brand­ed them­selves for mar­ket­ing pur­pos­es.

Cameron, who has moved WICB's fi­nances from the red and in­to a prof­it in dif­fi­cult fi­nan­cial times is op­ti­mistic for the fu­ture fi­nances of the board.

He added, "I am a busi­ness­man, so I un­der­stand what it takes to make it suc­cess­ful. One thing you need to un­der­stand is that sport is a busi­ness and we at Crick­et West In­dies is like a gov­ern­ment, we need to man­age the af­fairs of the&nb­sp; sport not on­ly in terms of im­prov­ing the per­for­mances of our var­i­ous teams, but al­so the fi­nan­cial as­pect in or­der to gath­er what we all want - which is suc­cess."

Cameron said that the board is open to part­ner-ships with cor­po­rate en­ti­ties in mov­ing for­ward and hence form­ing the com­pa­ny Windies was es­sen­tial.

He point­ed out that, "We want to do things right and do it in a way that would keep us up to date with the chang­ing face of sport man­age­ment. Every day the world of sports man­age­ment and ad­min­is­tra­tion is chang­ing and you need to keep up with this or face se­ri­ous prob­lems. We at the Crick­et West In­dies is ready for the chal­lenge and we will be suc­cess­ful."&nb­sp;