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Monday, February 17, 2025

CPL 2024 viewership breaks records, exceeds one billion

by

Sport Desk
32 days ago
20250117
Guyana Amazon Warriors celebrate victory during the Men’s 2024 Republic Bank Caribbean Premier League match against Antigua & Barbuda Falcons at Sir Vivian Richards Cricket Ground on August 30 in Antigua.

Guyana Amazon Warriors celebrate victory during the Men’s 2024 Republic Bank Caribbean Premier League match against Antigua & Barbuda Falcons at Sir Vivian Richards Cricket Ground on August 30 in Antigua.

Courtesy CPL T20

GROS, ISLET, St Lu­cia – For the first time in its his­to­ry, the Re­pub­lic Bank Caribbean Pre­mier League (CPL) has sur­passed the bil­lion-view­er­ship mark, com­bin­ing dig­i­tal and broad­cast plat­forms. The to­tal au­di­ence for the 2024 tour­na­ment reached an as­tound­ing 1.13 bil­lion, a re­mark­able 32% in­crease from 2023.

This surge in view­er­ship was fu­elled by growth across key mar­kets such as In­dia, the Caribbean, and the Unit­ed States, as well as a sig­nif­i­cant uptick in CPL’s so­cial me­dia en­gage­ment. These num­bers have so­lid­i­fied the CPL’s sta­tus as one of the most-watched crick­et tour­na­ments glob­al­ly.

The CPL reached au­di­ences world­wide through pre­mier broad­cast part­ner­ships in re­gions in­clud­ing the Caribbean, In­dia, the Mid­dle East, the UK, the USA, Cana­da, New Zealand, and South Africa.

Ad­di­tion­al­ly, the tour­na­ment was streamed live on CPL’s YouTube and Face­book chan­nels, pro­vid­ing ac­cess to fans in all oth­er ter­ri­to­ries.

The 2024 edi­tion fea­tured 34 match­es played across six host na­tions. An­tigua, Bar­ba­dos, Guyana, St. Kitts, Saint Lu­cia, and Trinidad. The Saint Lu­cia Kings tri­umphed in the fi­nal, clinch­ing their first-ever CPL ti­tle at the Guyana Na­tion­al Sta­di­um in Prov­i­dence.

Pe­te Rus­sell, CEO of CPL, ex­pressed his ex­cite­ment about the growth.“This mile­stone is a mon­u­men­tal achieve­ment for the CPL. Cross­ing the one-bil­lion-view­er­ship mark has been a long-stand­ing goal, and reach­ing 1.13 bil­lion demon­strates the im­mense ap­peal of the league across the Caribbean and world­wide. We’re thrilled with this growth and are ea­ger to build on this mo­men­tum for even greater suc­cess in 2025 and be­yond.”

CMC


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