It is time for the world chess body, FIDE, to break its "dependency on unreliable sources" and return to the era when major corporations bid competititively to invest in the sport. This is one of the basic changes being promoted by twelfth World Chess Champion Anatoly Karpov in his current campaign to replace Kirsan Ilyumzhinov as head of FIDE in next month's presidential elections. As an example of what he means, Karpov has announced a US$4 million world wide chess development programme in his first term aimed at "struggling federations around the world." "This four-million-dollar endorsement comes from commercial interests who want to invest in chess and who want to profit from how the global movement can professionally support and promote the game," Karpov explained. "We have been talking to different groups for months and wanted to make sure everything was set before making any announcements. "We told them that, starting this year, chess was going to be a huge opportunity with a new FIDE administration that would take commercial sponsorhip seriously."
The former world champion said the US$4 million package does not include sponsorship for the world championship and other events. Rather, it would be devoted to "youth chess programmes and producing titled players in developing federations." This, he noted, would produce long term benefits for the entire chess world. A critical need, said Karpov, is to "broaden dramatically the revenue base of support for chess by attracting sponsorship of several types." But this will happen only after FIDE management is changed, he added. "Sponsors want to deal with people of proven integrity and reliability, who have the experience and business acumen to deliver."
Corporations become sponsors because they wish to be associated with chess. "For years FIDE has been led by a person about whom much has been written and broadcast, almost all of which has damaged the image of the game. It is not surprising that sponsors have stayed away. "We must improve the image of chess (our 'Brand') to make chess more attractive to sponsors," the Karpov camp declared.
In summary, the challenger proposes to build a new financial foundation for FIDE first by leading with integrity and through a team of skilled professionals located in major business centres throughout the world. Then his programme would: enlist the support of cultural and entertainment celebrities; create programmes that would attract corporate, individual and government sponsors such as linking chess with education and training; market the sport professionally; develop joint ventures with successful entrepreneurial companies; expand the base of players, not focus only on the elite; repair the adversarial relationship between FIDE and most of the chess elite; fund and co-ordinate missions for strong masters and grandmasters to visit various federations providing practical training skills and inspiration. Taking money from the federations and distributing a fraction back to them is not a business model, the Karpov camp contends.
Instead the plan is to reduce dues and fees paid to FIDE and develop programmes to waive fees for certain federations suffering financial hardship. Also, at-risk federations should be helped by FIDE, not punished. "We will not rely exclusively on federations to finance FIDE. Past policies ignored the broad outreach for sponsorship thereby dramatically reducing FIDE's potential revenue," the Karpov camp promised. Details of the "manifesto" propounded by the Karpov team are fully outlined in the website of the former world champion. It appears to Double Rooks that the proposals are genuinely and comprehensively designed to lift the sport of chess out of the stagnation it has experienced over the last 15 years and into a new and progressive era in which administration of the game will retrieve its trustworthy image and win again the world-wide support it deserves.
It seems doubtful whether the T&T Chess Association has made a careful comparative study of the personalities and programmes behind the contending camps before committing its support for the controversial incumbent. While the Association could hardly have refused Ilyumzhinov's US$40,000 offer to host the Umada Cup 2010 international in Port-of-Spain, its interest in the future administration and progress of chess should not have made it such an easy prey to this obvious pre-election gambit. This statement from the Karpov team offers an appropriate conclusion: "Regional leaders should be provided with greater autonomy and resources. Resources must be provided consistently rather than once every four years on the eve of FIDE elections. Past practices contaminate the electoral process. For this reason we support 'one federation, one vote' as an important ingredient in the democratic practices of FIDE and as a guarantee that small and developing federations have a voice."
