For the second straight year, a potential English Premier League (EPL) title deciding match between Manchester City and Arsenal could not be viewed in T&T via the legal rights holder for the competition in region.
Sunday’s match at the Etihad ended in a stalemate, but many local fans have found themselves at a loss as for two months they have had to turn to illegal streaming sites to watch matches from the most viewed football league in the world.
As a result there may be major losses accrued by various entities that previously benefitted from the league’s viewers.
Verticast Media Group soared into the spotlight in 2022, when it announced it would be the exclusive holder of EPL broadcast rights for the Caribbean. Verticast president and CEO Oliver McIntosh vowed to revolutionise the consumption of live sports in the region by combining traditional media with on-the-go streaming via the CSport website and app. His promise was that all 380 matches would be available live to customers on those mediums.
When the Manchester City/Arsenal match was not shown live last year, McIntosh said it was as a result of a critical failure, but he stressed the company had been largely successful as it had successfully shown 377 out of 380 EPL matches live via its platform.
He stated contentment with company’s performance in his first year, stating that it was approaching 60,000 subscribers in Trinidad and Tobago alone while also boosting the number of subscribers to Amplia, the only local cable provider who offered CSport channels.
However the sophomore year has been troubling.
The last time Verticast, the current holder of the rights, showed an EPL live on its Csport channel was on February 1, when Wolverhampton Wanderers hosted Manchester United. It is also the last match that can be properly viewed on the Csport website, although it lists the February 3 encounter between Everton and Tottenham Hotspurs as available. Clicking on that link would only bring up what disappointed subscribers would have seen on the Csport channels at that time, replays of older matches and EPL-related content being broadcast in place of what should have been the advertised match.
The CSport channels continued to broadcast old EPL matches on both Amplia and the Csport.tv website until mid-March. Since then, the channels now display “a no signal to set top box” alert on Amplia’s IPTV cable service, while the previously available option to watch live channels on the website has gone missing.
CSport’s social media pages have also gone silent. The last post on X (formerly Twitter) was on February 3, when the company announced it would be unable to broadcast matches that weekend.
That notice stated, “We regret to inform you that the Premier League games scheduled for Saturday, February 3, are unavailable.
“We apologise for the inconvenience and appreciate your patience as we work to resolve the issue.”
That post had been routinely visited by upset fans since, many of whom have expressed anger that the matches have been unavailable since then with several announcing they would be unsubscribing from the service.
The next posting on any of the CSport social media pages came two weeks later on February 17 via an Instagram story which read, “We apologise for the ongoing Premier League broadcast disruptions leading into this weekend.
“We deeply regret this inconvenience and greatly appreciate your patience. Our team is confident that we are very close to a resolution.
“We understand your frustration but rest assured, affected customers will be compensated. Details will follow soon.
“Thank you for your understanding.”
Despite that claim, details to customers have been scarce.
One month after that post, the Business Guardian reached out to Verticast president and CEO Oliver McIntosh to get an update on Verticast’s coverage of the EPL.
McIntosh has yet to respond to questions sent to him.
The impact of the company’s acquisition of the rights in 2022 has created several issues for major telecommunication players in the region.
Concerns were raised in T&T and the Caribbean after it became known that Flow and Digicel had not come to an agreement with Verticast to carry their channels in their cable packages. This meant that Trinidad and Tobago’s, and indeed several of the Caribbean’s, two largest cable television providers were unable to broadcast the popular league in their packages.
Flow and Digicel had actually partnered to secure the rights from 2019 to 2022, as they noted the rising cost of securing the lucrative coverage.
In a time where cable subscriptions were dipping amid the increasing popularity of streaming services, live sport has been one of the main reasons many across the world retain cable television subscriptions.
However, EPL rights are not cheap, as for the 2022-2025 period, the combined sum of international rights (outside of the UK) for the league was worth $5.4 billion. In December, Sky Sports, TNT Sports and the BBC split the live and highlights rights in the UK for a combined UK£6.7 billion (US$8.44 billion) over four years between 2025 and 2029.
When Verticast secured the rights, Flow confirmed the increased cost was a central concern in its decision not to sign a deal to carry the C Sport channels stating then, “Unfortunately, we were unable to reach an agreement that prevents us from charging our customers more for what they’ve come to expect from us over the years.”
The cost of EPL rights also became a talking point in Guardian Media’s recent annual financial report, as chairman Peter Clarke noted that the company’s deal with Verticast to show matches did not bring the expected returns.
Clarke said GML’s multi-media revenues and profitability were negatively impacted by the lower-than-expected commercial interest in the English Premier League (EPL) campaign and the associated costs of those rights.
But CSport’s recent troubles have now created problem for TSTT’s affiliate Amplia as well, as several customers have associated CSport’s issues with the company.
On February 16, two weeks after coverage paused on CSport, Amplia sent out an advisory notice to customers as several questioned the sudden absence of live matches.
The statement read, “Dear valued customers,
We wish to sincerely apologise for the recent interruption of the C Sport Channels airing the Premier League games. At this time, we are still diligently working with CSport, the exclusive broadcast rights holder in the Caribbean, to resolve this matter as swiftly as possible.
Please rest assured that our team is fully committed to ensuring that you can once again enjoy live, uninterrupted access to your favourite matches
The statement closed, “Amplia deeply regrets the inconvenience caused. We thank you for your loyalty and understanding in this matter.”
Amplia would not give a further comment to the Business Guardian concerning the issue.
In the absence of live EPL matches, the company has seen criticism on social media as well, with some also stating they would end their subscription to the provider. Many said they would be using illegal IPTV streams, which had already been eating into revenue of legal cable television service providers, for several years.
The Business Guardian also emailed questions to the Premier League concerning the status of coverage in the region, but up to the time of publication there was no response.