Cold Stone Creamery, the fastest growing super-premium ice cream franchise in T&T, finally opened its doors to an expectant crowd at its newest location in Trincity Mall on May 24. The modern, full service kiosk located in the food court on the northern side of the mall, treated its first customers to a Like It Sized (5oz) sample of ice cream creations made specifically for the occasion: chocolate ice cream, butterfinger candy bar and caramel, sweet cream ice cream, Snickers candy bar and chocolate fudge.
Customers were invited to make donations, 100 per cent of which Cold Stone contributed to the RBTT Children's Cancer Fund, a local charity with whom the ice cream franchise has partnered with since 2010. According to Tiffany Blakeley, director of International Training and Operations, "Cold Stone Creamery has always felt compelled to give back to the community. Be it to our customers who have waited for our store to open, or to those less fortunate than ourselves.
"We are committed to contributing positively to the communities in which we do business, and through our ice cream we hope to bring smiles and brighten the spirits of everyone by delivering The Ultimate Ice Cream Experience every day." By 6 pm, the store had served up more than 1500 free creations to mall patrons, and collected $2,500 in donations. The crowd gathered for the opening were not only treated to the ice cream, but were continuously entertained by the singing, dancing and flipping and throwing of ice cream (known as XFactor) by the Cold Stone Trincity crew.