Sagaboi’s Spring/Summer 2025 collection entitled Out and Bad has captivated international audiences in London and Milan with its vibrant fusion of fashion, craftsmanship, and Caribbean culture.
Spearheaded by Sagaboi’s Creative Director, Geoff K Cooper, who hails from Moruga, Trinidad, this collection is a testament to the power of Caribbean talent, artistic excellence, and collaboration.
Unveiled in two iterations—first at London Fashion Week, followed by a Milan Fashion Week showcase as part of the official schedule—the SS25 collection stands out for its bold aesthetic and deep cultural roots. Sagaboi continues to embody Caribbean pride, sustainability, and craftsmanship, with one of its most significant features being the intricate crochet work handcrafted by women from rural areas in south Trinidad. These artisans poured their skill and heritage into each piece, creating clothing that is not only beautiful but steeped in the region’s traditions. Cooper’s decision to source this craftsmanship from his home country highlights his commitment to uplifting local talent and empowering Caribbean communities.
This emphasis on Caribbean excellence extends to the collection’s music collaboration. Sagaboi partnered once again with BLAKGOLD, the dynamic Trinidadian-Jamaican music duo, to create a musical backdrop for the SS25 show, entitled SAGABOI Riddim.
Their latest track infuses the runway with pulsating soca and dancehall energy, delivering a “move your body” sound that mirrors the collection’s rebellious yet celebratory spirit.
Cooper’s collaboration with Jamaican-American jewellery designer Rae Hugh Designs brought a unique element to the show’s accessories. The jewellery pieces featured delicate coral charms symbolising protection from life’s turbulent waves, combined with recycled glass elements, underscoring a message of sustainability and cultural reverence. The designs were both bold and meaningful, representing Cooper’s ethos of blending Caribbean tradition with modern aesthetics.
“Footwear also played a pivotal role in Sagaboi SS25, thanks to a collaboration with Jamaican-Canadian brand HAUS by Everton,” Cooper said. The collection introduced rugged yet refined fisherman sandals, which brought a grounded Caribbean authenticity to the runway.
A standout footwear moment included the raffia-lined Converse All Star sneakers, showcasing Cooper’s innovative blend of iconic designs with local craftsmanship.
The SS25 collection also saw the return of Sagaboi’s steelpan bag, now reimagined in silver to evoke the iconic Trinidadian instrument. Alongside this, hand-painted mini village totes reflected the vibrancy and resilience of the Caribbean.
These collaborations with artisans further demonstrated Cooper’s vision of merging high fashion with local craftsmanship, creating pieces that are both wearable art and cultural symbols.
Geoff Cooper’s journey from the village of Moruga to the runways of London and Milan is an inspiring narrative of Caribbean excellence. His ability to translate his heritage into a global fashion statement underscores the power of the region’s creative force.
Sagaboi is not just a fashion brand—it’s a movement that celebrates the Caribbean’s enduring influence on global culture.