Senior Multimedia Reporter
peter.christopher@guardian.co.tt
For the first time ever, a Caribbean-style Carnival will be held in Dubai from November 29 to December 2, 2024.
The event was conceptualised by Trinidadian Shastra Maharaj after she visited the United Arab Emirates in 2021 for a United Nations Conference.
“The city’s transformation from a modest fishing village into a global metropolis is a testament to visionary leadership, strategic investments, and a commitment to cultural diversity. Unlike many other regions, Dubai embraced its diversity, turning it into a strength.
“Arabs, Indians, Africans, Europeans, and people from all corners of the world co-exist and celebrate their cultures in harmony, reflected in the city’s vibrant night life. The plethora of cultural elements infused into Dubai and the UAE is what gives life to Dubai. To me, Dubai represented an idealistic version of Trinidad and Tobago,” Maharaj told Guardian Media.
“However, as a Caribbean national, I noticed one thing missing—the Caribbean influence of soca music and greater Caribbean food options. Carnival is a vibrant celebration that reflects the Caribbean’s diverse cultural heritage, blending African, European, and indigenous traditions into a unique and colourful tapestry. What better place to share our culture than on one of the most progressive and innovative stages in the world?
“I saw Dubai as the perfect international platform to elevate and expand on this vision of exporting our Carnival to the Middle East. This led to the registration and incorporation of DREAM Carnival Entertainment Co Ltd, in the United Arab Emirates (UAE) and its Business Chamber. DREAM Carnival’s mission is to represent Caribbean culture,” she said.
Over the past couple of years, Maharaj has reached out to various stakeholders to make the event transition from idea to reality. Part of the process was helped along by cricket star Dwayne Bravo.
“I began by connecting with Caribbean expat communities, exploring the necessary licences and approvals, and building a ground team who shared my excitement and vision. I also started introducing soca music to nightclubs through resident DJs who were contacts of mine. Along the way, I connected with like-minded Caribbeans in the business, including DJ Crown Prince, whom I was introduced to by Dwayne Bravo—one of the early supporters of my vision. Bravo’s enthusiasm and connections within the industry were invaluable as I navigated this new venture.”
His influence allowed her to grow her connections in the Middle Eastern country as well as solidify partnerships with other entertainment stakeholders in Carnival.
“These efforts led to the current partnership with Kwesi “Hypa Hoppy” Hopkinson, the dynamic force behind SCORCH, a leading entertainment brand in the Caribbean that prides itself on engaging in strategic collaborations to push Caribbean culture. SCORCH is known for setting trends and pushing the boundaries of event production, with a vision of expanding its influence globally, and its eyes were already focused on executing events in Dubai in the near future. Their team had already executed a small-scale version of their well-known ‘Duckwork‘ last year as part of Seasons Weekend, and interest was placed on growing the SCORCH brand in Dubai,” she explained.
With the import of the Scorch team, her initial vision of a taste of Caribbean Carnival has evolved into a three-day event with additional activities serving as a precursor. The event will feature several well-known names along the Carnival circuit—such as Tribe (Trinidad), Ronnie and Caro (Trinidad), Fog Angels (Tobago), Krave (Barbados), Xodus (Jamaica), and Designer Anya Elias (Trinidad).
However, she explained that due to budget constraints, the first Carnival is set to be more streamlined despite recent assistance from bmobile to push the event.
“However, due to budgetary limitations, the first year of the Dubai Caribbean Carnival will focus on a more streamlined version of this vision. The event will feature a few carefully curated food stations highlighting local Trinidadian cuisine, operated by the venue itself. The carnival meals for the masqueraders will be catered by Miss Lily’s, a well-known Jamaican restaurant in Dubai.
“This scaled-down approach still promises to deliver an authentic taste of the Caribbean, with hopes that local regulatory bodies will recognise the event’s value and support its expansion in the future. In light of the aforementioned, a key mention of appreciation goes out to bmobile, a division of TSTT, who very willingly jumped in as a sponsor recently,” she explained.
To further add a Caribbean flavour to the event, the Dubai Carnival team has arranged travel packages starting at US$1,999 for people interested in taking part in the Carnival experience. The team is offering five-day and seven-day travel packages for the event.
Some of the artistes taking part in the event are:
• Machel Montano
• Beenie Man
• Nailah Blackman
• DJ Ana and Ultra Simmo
• OSOCITY
• DJ Crown Prince
• DJ Ranger
• DJ Scottie B
• DJ Rory Dankers
• DJ Puffy
Meanwhile, the featured events for the Carnival are:
• Scorch Duckwork: Friday, November 29, 5 pm-midnight. Venue: FIVE, Jumeirah Village
• Dream Carnival Mas Parade: Saturday, November 30, 10 am-4 pm. Venue: JA The Resort
• Feteland Dubai: Saturday, November 30, 7 pm-3 am. Venue: Barasti Beach Club
• Colourland Dubai: Monday, December 2, 2 pm-10 pm. Venue: Barasti Beach Club
Maharaj said she would be interested in bringing the event to other Middle Eastern countries.
“This inaugural event marks the beginning of a new chapter in the global expansion of Caribbean culture, and with the support and recognition it deserves, the Dubai Caribbean Carnival is poised to become a cornerstone of cultural exchange between the Caribbean and the UAE that resonates with audiences worldwide.
“A few people have already asked, ‘Where else in the Middle East are you looking at?’ The answer is Qatar and Saudi Arabia, and work has already begun to make this a reality in the upcoming future,” she said.