CHARLES KONG SOO

Caribbean Air­lines launched its “Wel­come Home” cam­paign at Adam Smith Square, Ari­api­ta Av­enue, on Sat­ur­day with cul­tur­al per­for­mances, work­shops, food and the song/jin­gle “Wel­come Home” record­ed by Machel Mon­tano/Voice/Agent Sas­co and Travis World.

It was a fam­i­ly at­mos­phere when Guardian Me­dia vis­it­ed “D Square” filled with Car­ni­val and culi­nary work­shops, Caribbean Steel­pan Con­nex­tion En­sem­ble, tas­sa, tam­boo bam­boo, rid­dim sec­tions, moko jumbies, rev­ellers, face paint­ing, wire bend­ing Mara­cas bake and shark ven­dors, chow, and oth­er food ven­dors, sug­ar cane juice and snack ven­dors.

There was a large mur­al com­mis­sioned by the air­line and mem­bers of the pub­lic were in­vit­ed to paint on the wall.

Speak­ing to Guardian Me­dia, Ex­ec­u­tive Man­ag­er, Mar­ket­ing and Loy­al­ty Caribbean Air­lines Ltd Ali­cia Cabr­era said “This is the of­fi­cial launch of our cam­paign “Wel­come Home” for 2023.

“Pre-pan­dem­ic, we were do­ing a lot of pro­mo­tions be­cause we feel that the po­si­tion­ing of the brand has evolved.

“So we’ve re­freshed our re­brand­ing and then came the pan­dem­ic. We’ve been plan­ning and are on a path to show­case the best of the Caribbean.

“We’re still in the pan­dem­ic, but now that things have re­opened, this is where we have craft­ed our sto­ry and want to shout about it and we’re start­ing in T&T; it is our home.”

She said this was the per­fect place for the air­line to be­gin this sto­ry and it was go­ing to con­tin­ue through­out the re­gion,

Cabr­era said CAL’s next launch would be in Guyana to co­in­cide with the coun­try’s fes­ti­val of Mashra­man, Re­pub­lic Day on Feb­ru­ary 23.

She added that part of T&T’s cul­ture was well rep­re­sent­ed in the food at Adam Smith Square such as bake and shark, chow, and even a bit of Ja­maica was rep­re­sent­ed culi­nary-wise in jerk chick­en, corn soup, and as a peo­ple, they were very proud of who they were in the Caribbean.

Cabr­era said that Visit­Trinidad al­so had a booth to show­case the best of T&T, there was a cook­ing work­shop show­ing pa­trons how to make food like roti, and pep­per roti.

She replied that it was a typ­i­cal fun-filled fam­i­ly day to kick off who the air­line and the coun­try’s peo­ple rep­re­sent­ed.

Cabr­era said, how­ev­er, as the “Moth­er of All Car­ni­vals” was up­on us, it was “our time” as well to wel­come the air­line’s cus­tomers, cit­i­zens in the Di­as­po­ra, first-time vis­i­tors as well as lo­cals to wel­come home.

Re­gard­ing the song/jin­gle “Wel­come Home” record­ed by Machel Mon­tano/Voice/Agent Sas­co and Travis World, she replied that it rep­re­sent­ed who we are in the Caribbean.