Tobago Correspondent
Chief Secretary Farley Augustine has defended the decision by the THA to feature a Jab Molassie Carnival character at the World Travel Market, saying people should not be ashamed of their culture on an international stage.
This choice has raised eyebrows and drew criticism across Tobago.
A viral video that surfaced a week ago captured the Jab Molassie walking around the World Travel Market in London, which took place from November 6-8. The character startled attendees with a screeching scream and what appeared to be saliva hanging from its mouth, leaving many amused and others curious.
Since then, hundreds, including foreign participants at World Travel Market, have taken to social media to comment on the video. Yesterday, the political leader of the Progressive Democratic Patriots, Watson Duke, called on the THA to apologise for what he deemed as a display that did not accurately represent the culture and history of Tobago. Duke said he was concerned.
“Nowhere in the history of countries that have attended the World Travel Market have we seen people portraying primitive men, unsocialised in the age of AI, displaying a character screaming in the ears of visitors,” Duke said.
THA Minority Leader Kelvon Morris was also critical of the Jab Molassie when he spoke at a news conference on Thursday. He also said it did not accurately depict Tobago’s culture and heritage.
But yesterday, Augustine defended the decision. He said it had been taken out of context.
Speaking to the media following the launch of the Tobago Day celebrations, Augustine said, “I have reviewed the video and the existing criticisms. I have questioned whether we should also exclude this character from local Carnival celebrations based on the concerns raised. If people have an issue with it here, how do we handle it when visitors come for Tobago Carnival or the national Carnival? We cannot be ashamed of something abroad and patriotic about it at home. We need to determine whether it is worth celebrating or not.”
Augustine said the THA intends to extend an invitation to the person who initially shared the video at the Travel Market to learn about the origin and importance of the Jab Molassie character to Trinidad and Tobago’s history. “That character does not represent the biblical Satan. Instead, it symbolises the protest against the enslavement of people of African descent. It is a much more complex conversation, one that requires cultural experts to truly understand and appreciate it,” he explained.
The Chief Secretary also questioned why those who participated in Carnival had not taken issue with the character before, considering their current criticism of the same character on an international stage.
He argued that Tobago must establish a distinct identity beyond its sun, sand, and sea offerings.
“If we only promote pictures of Pigeon Point or Pirate’s Bay, then we are not considering tourism and how to differentiate ourselves based on our natural competitive advantage. This, too, must be part of the conversation,” Augustine said.