Kyron Regis
kyron.regis@guardian.co.tt
COVID-19’s impact on tourism has been so devastating that the sector is a highly unlikely candidate for any major short term diversification effort—especially in light of the government’s anticipation of a sluggish recovery for the industry in T&T.
This is even as the Government’s roadmap to recovery team sets to advise Prime Minister Dr Keith Rowley on the way forward and how the country may diversify its economy.
Responding to questions by Guardian Media, Tourism Minister, Randall Mitchell said: “The travel and tourism industry is undoubtedly one of the hardest hit sectors worldwide and will be the sector most likely to be last to recover.”
He said the Government anticipated a very slow recovery in the short to medium term, and this was against a background of tremendous uncertainty. Yet Mitchell affirmed that diversification remained a goal of Government.
For many, it is not as obvious how important tourism is to the health of T&T’s economy. That is because T&T is the largest beneficiary of trade in the region and its manufacturers dominate the regional markets. Therefore, the health of the tourism-dependent islands impacts the wealth of T&T manufacturers.
In a recent webinar, the economic advisor for Caribbean at the Inter-American Development Bank (IDB), David Rosenblatt said that COVID-19 had posed one of the most complex economic scenarios in the last 100 years.
For the Caribbean, Rosenblatt said, the economic situation is “primarily a tale of tourism and commodities.” However, this presents a major hurdle to any immediate diversification plans.
Echoing the Tourism Minister’s sentiments, Rosenblatt explained the sector was enduring a double impact as it faced the recessionary impact associated with the 2008 financial crisis, which affected tourist arrivals substantially in the Caribbean and now the fear of flying and the fear of cruising.
According to the economist, Bahamas, Barbados and Jamaica depend on tourism to contribute 48, 41 and 33 per cent respectively to their gross domestic product (GDP). He also said that COVID-19’s impact could significant disrupt these contributions.
The GDPs of Bahamas, Barbados and Jamaica according to the world bank are US $12.42bn ($83.97bn), US$5.145bn ($34.78bn), US$15.71 bn ($106.21), respectively.
The GDP for T&T is US $23.81 bn ($160.97), where the oil and gas sector accounts for 18 per cent. However, the remaining 78 per cent of the T&T’s contribution to GDP can be still be affected as T&T’s export revenue could shrink as demand is curtailed in global markets.
Additionally, the World Travel and Tourism Concil’s (WTTC) 2019 factsheet on T&T indicated that tourism and travel contributed 10.3 per cent of the country’s GDP. COIVD-19 would disrupt this estimate as the WTTC has recently reported projected losses of 100.8 million jobs and US$2.7 trillion to global GDP.
Furthermore, in its 2019 report on the region, the Caribbean Tourism Organisation (CTO) indicated that total visitor expenditure is expected to reach an estimated US$40.6bn for 2019, representing a 3.3 per cent increase compared to US$39.2bn for 2018.
The CTO documented that spending by cruise visitors in 2019 accounted for approximately 8.1 per cent (US$3.3bn) of total visitor expenditure and an estimated US$ 37.3bn for stay over visitors.
Also illustrated by the CTO was that tourist arrivals to T&T increased by 3.5 per cent in to 388,576 visitors in 2019 but its cruise passenger visits decreased by 27.2 per cent to 91,423. With the information from the Central Bank indicating that the average visitor to T&T spent $670 daily, this amounts to $322 million spent in T&T for 2019.
Nonetheless, in February, Acting CEO of Trinidad Tourism Ltd (TTL), Heidi Alert explained that Tobago was the primary factor in the numbers that showed a decrease in cruise passenger arrivals.
In response to questions by GML, Alert said that its response to restoring the local tourism sector would occur in two phases.
Alert said the first phase would be about “weathering the impact of COVID-19 as the sector has taken a severe blow “ and the second will be to rebuild after taking such a hit.
The CEO said that business tourism had always been strong niche for Trinidad, and TTL looks forward to this niche leading the second phase of recovery.
Meanwhile, the Tourism Minister said the industry was preparing to bolster its marketing efforts in targeting the diaspora and other international visitors.
He explained that in the short to medium term, the ministry, stakeholders, Tourism Trinidad will focus on domestic tourism with the specific focus on recovery of the tourism sector.
Mitchell added that the grant facility aimed at tourism accommodation sector in Tobago will allow for upgrading to be done by property owners where those upgrades will improve the quality of the properties and room stock.
The Vision 2020 document for T&T indicated that the tourism industry has major potential to generate employment and foreign exchange, but the industry needed a clear policy. The Vision 2020 proposal also noted that “tourism development has not been co-ordinated and focused.”
The 2020 proposition went on the say that there was a clear need to identify the products in which each of the two islands as distinct destinations has an advantage, and, the tourism strategies to be pursued in each destination. However, the Vision 2030 document primarily highlight’s eco tourism.
With little detail about tourism to be found in the Vision 2030 document, the question arose as to whether the failed Sandals project was the only weapon in the government’s arsenal.
When the question was posed to Mitchell he said: “Of course not.” He said that the Sandals project was a project to get a world class brand hotel on the island to act as a pull factor for visitors, increase airlift and to consequently stimulate investment on the island.
Mitchell noted that it was not the only project, indicating that a new airport terminal to facilitate increased travellers and a marina are also planned to be developed on the island.
He alluded to the Apple Leisure Group and Sunwing, which are two brands that are fully integrated in the tourism industry in Tobago.
Also weighing in on Tobago’s thrust moving forward was Tobago Tourism Agency CEO, Louis Lewis who emphasised that the entire industry would change moving forward, as it is currently in a reset position.
He said Tobago had to continue what it is doing but the approach and assurances that it gives to visitors in the future must be different—in terms of digital adoption and sanitisation protocols.
Lewis also said that a major part of the work revolved around developing the attractions that are of interest to tourists.
President of the Tobago Hotel and Tourism Industry, Christopher James added that diversification had been talked about for 25 years in T&T, and tourism should be a major focus as it can earn significant revenue and strengthen various sub-sectors like agriculture.
He said this is especially true of Tobago because “there is very little else we can do.”