Laven­tille com­mu­ni­ty comes to­geth­er to help pro­mote the Trinidad & To­ba­go Film Fes­ti­val through cre­ative de­sign, sup­port from lo­cal busi­ness­es.With­in one week of the Trinidad & To­ba­go Film Fes­ti­val launch, school­child­ren in the com­mu­ni­ty of Laven­tille are get­ting an op­por­tu­ni­ty to ex­press their cre­ativ­i­ty by work­ing close­ly with or­gan­is­ers to as­sist with the pro­mo­tion of the fes­ti­val. In con­junc­tion with brand­ing agency Above­group, the Co­conut Grow­er's As­so­ci­a­tion (CGA Ltd), a man­u­fac­tur­ing com­pa­ny based in Laven­tille, do­nat­ed their en­tire wall space (ap­prox­i­mate­ly 500 feet) which ex­tends along the East­ern Main Road to make room for fes­ti­val posters and wall art.

On Sep­tem­ber 28, ap­prox­i­mate­ly 20 stu­dents from the Suc­cess Laven­tille Com­pos­ite School had the op­por­tu­ni­ty to ex­plore art and cre­ative free­dom by spray-paint­ing and putting up posters on the wall. These stu­dents ex­plored their artis­tic and cre­ative abil­i­ties while con­tribut­ing to the fes­ti­val's ini­tia­tives. "Noth­ing good re­al­ly comes out of Laven­tille so I'm glad that the Trinidad & To­ba­go Film Fes­ti­val is al­low­ing us to put up posters on the wall here in Laven­tille." says a stu­dent in Form 5 from Suc­cess Laven­tille Com­pos­ite School.

"This com­mu­ni­ty in­volve­ment is a pos­i­tive step in chal­leng­ing the neg­a­tive stig­ma as­so­ci­at­ed with Laven­tille.?Hav­ing the sup­port of a large and in­flu­en­tial com­pa­ny is re­fresh­ing and will set a great stan­dard for oth­er com­mu­ni­ties and busi­ness" says Alex Smailes, di­rec­tor of Above­group. Above­group's guer­ril­la mar­ket­ing agency, aG, has been work­ing on strate­gies to pro­mote the fes­ti­val and in­crease its brand pres­ence. From the I Love Film posters seen along the walls of Port-of-Spain's hot spots to the de­signed dou­bles bags seen at al­most every ven­dor in the city, Above­group's ini­tia­tives are build­ing on their 2009 re­brand­ing of the TTFF and is al­ready cre­at­ing a stir through­out the coun­try. The fes­ti­val runs un­til Oc­to­ber 5.