This event signals the change of our name from Trinidad Publishing Co Ltd to Guardian Media Ltd and introduces our new iconography. Our logo is firmly anchored by the strongest media brand in Trinidad and Tobago which has been in existence for more than 93 years.It embraces the digital age we are operating in and clearly signals our multi-media strength which we will leverage to the benefit of our customers and the 700,000 connections we have with consumers everyday. Most of my 30 years in business was sitting where you are now.
When I came into media it allowed me to look at the business from your perspective.The question I always asked was:
How is this going to help me connect with my consumers?
The Answer is:
Guardian Media Ltd through our multi-media network of Radio/TV/Print and New Media will maximise your reach, not only by selling advertisements but by partnering with you and your agencies to help develop multi-dimensional campaigns across our media network to allow you to connect with your consumer better than anyone else in the industry.This is much more than a change in name.
It is a fundamental shift in how we will do business going forward. We clearly understand our role in connecting you to your consumers and that we must satisfy our three stakeholders to succeed. People say the media universe today is extremely dynamic. That is an understatement.The environment is changing at the speed of light–to survive and moreso prosper we must not only embrace it.
We must be on the leading edge of change where we create the landscape for the future. Not following the road but creating new paths and letting others follow us.Where we are the role makers Not role takers.
How are we leading this change:One Technology: We have invested and will continue to invest in the technology to keep us on the leading edge.
Two Human capital: We are leveraging our human assets throughout our organisation.
Ensuring we have a congruence of goals and sharpness of focus on our consumers and you our customers. Three Consumer insights: We are focused on understanding & satisfying our consumer's needs better than anyone else
Four Content: the combination of technology, people and a clear understanding of consumer insights gives us the edge in acquiring, creating and distributing the most relevant content across our network.
There is no media group who can do this better than we can. We offer the most comprehensive platform to broad & narrow cast your message to the widest base of consumers by touching multiple niches and diverse demographics through our unmatched multimedia capability.As you have seen this company has a rich history and has played a major role in the development of media over the past 93 years.From our start in 1917 with a single broadsheet, today Guardian Media Ltd is quite possibly the largest cross platform, interactive multimedia company in Trinidad & Tobago.
Our masthead signature is that of the proverbial Guardian Angel, holding a pen and her sword. It is a symbol which captures the essence of our role as the Guardian of Democracy.While the newspaper industry in the US and some other first world markets are going through challenges. The statistics show that the industry in the Caribbean and Latin America continues to be extremely strong as behavorial patterns are different.
We have continued to grow our reach.
We have invested more than $70 million with the acquisition of the most advanced printing technology in the region.This gives us the ability to provide the highest quality product within the shortest production cycle.
Market Research confirms that the T&T Guardian is the most trusted paper for key decision makers and opinion leaders in our twin island state. We dominate this segment and continue to grow our share by effective consumer targeting offering our readers superior content with a cadre of high caliber award-winning journalists and continuous training.
Our layout and design is by far the best in the market.The Business Guardian is the benchmark for business magazines in the region, but standing still is not an option. Today you see a more robust better focused product to further satisfy its core consumer. We are the best publication in the Caribbean to connect with the business person or those who aspire to be.
Our Special Publications Unit creates a number of focused "magazines" with robust content which are distributed through our daily paper.The icing on the cake is that these publications have a life of in many instances a month or more as many consumers keep some of our publications as reference guides so they continue to carry your message to a qualified consumer over a much longer time frame.
Printing Services:Our investment in printing technology provided one additional opportunity for our customers. Visual of Printing Press With speeds of almost 4,000,000 pages per hour it is probably the fastest in the region. Giving us the capacity to provide superior quality printing on a variety of paper stock from newsprint to a super white 62 gram paper
This allows us to save you significant money.
GUARDIAN.CO.TT
New media is today's business buzz...Guardian Media is on the leading edge of truly converging our traditional and new media platforms,
Connecting to consumers on their terms and to suit their lifestyles.
Over the past five weeks, more than 1.1 million people visited our site viewing more than 4,000,000 pages from more than 225 countries and regions around the world, spending more than 5.3 minutes average time on site during their visit.
And that's today just reading our on line news. Our new Web property is cutting edge, created with the most advanced technology and software: www.guardian.co.tt: will now provide the most comprehensive news and entertainment portal in Trinidad and Tobago.
Along with the Guardian Newspaper and the its special publications, we will also offer:
�2 Streaming of CNC3 news and our other current affairs content
�2 Video on Demand so if you missed it you can see it when it's convenient to you.
�2 Access to our five radio station stations live.
No other site has this much multimedia content. We will also offer consumers the opportunity to choose how they want their landing page to look: We call this My Guardian:
We have introduced the most advanced & comprehensive on line classifieds with a mapping structure specifically set up for Trinidad. Our customers can upload their own photos or video of the homes, cars or anything they want to sell. Our E commerce package also allows you to pay for it on line with your credit card.
This will change the landscape of classified advertising. The advertising opportunities here are limitless ,Geo targeting allows you to select the message you want your consumer to see depending on what part of the world they are in. Social Media integration is a key component in any Web strategy. Our content is embeddable on numerous third party Web sites multiplying the reach of your message exponentially.
During one of our current affairs programmes in one hour we had more than 5000 facebook posts and 4000 Texts Our New Media team will be happy to explain these in greater detail and develop special campaigns to suit your unique needs. The TBC Radio Network ...the Nation's Number One Radio Network. We deliver the highest audience of any radio network in Trinidad and Tobago. We have the largest share of the drive-time radio market.
We have developed unique properties during the different day parts to target specific consumers.
Today, we have five radio stations reaching five major audience demographics with the purchasing power to buy your products. The most powerful morning and evening drive time shows with popular hosts.The hottest and most relevant music...The most popular DJs.Each of our stations targets a unique consumer demographic and our programmes are developed to further drill down and target the specific consumer you want.
CNC3
What started five years ago with an investment in state-of-the-art technology towards the establishment of a cable-only station with 40 per cent penetration now reaches 98 per cent of the population. Through an investment of almost $50 million in state of the art technology... Our free to air project included the addition of a 370 feet tower in Central Trinidad this ensures that our signal strength is superior. Our early morning show attracts a wide audience who want to keep up to date with the latest current affairs and participate in our interactive format.
The CNC3 News is the choice of over 270,000 viewers because of its unmatched news and current affairs coverage; strong human interest stories; the best weather coverage, the number one in sports. These ensure that we continue to increase our audience share faster than our competitors.
Our reporters, journalists and presenters are some of the best and most respected in the industry. We also continue to develop our programming...For Prime Time Lineup by the acquisition of the best local and international shows with many of our programmes been either first or second in their respective time slots ensuring the largest audiences:
The Trinidad & Tobago Guardian
The Guardian Media web portal
The TBC 5-radio station network
CNC3 television
This is Guardian Media Ltd.
We are continuously looking for new avenues to help you solve your communication needs.I hope it's a start of a revitalised relationship where we work together...building a mutually profitable partnership developing solutions to give you a the edge we are all looking for in this rapidly changing battlefield.
Thank you