MI­A­MI–Flow has an­nounced the re­brand­ing of its cut­ting-edge Ad­vanced Video Ser­vices (AVS) to Hori­zon from Flow.

The re­brand will bring an up­grade to an al­ready in­no­v­a­tive TV prod­uct. The com­pa­ny rolled out Hori­zon from Flow yes­ter­day in Ja­maica and will do so across its oth­er Caribbean mar­kets in the com­ing months.

The new brand was un­veiled just days af­ter it was an­nounced that Lib­er­ty Glob­al (LG) had ac­quired Flow's par­ent com­pa­ny, Ca­ble and Wire­less. It is like­ly the first of many up­com­ing changes for the res­i­den­tial quad-play provider.

Hori­zon from Flow of­fers cus­tomers un­par­al­leled con­trol when ac­cess­ing its vast ar­ray of con­tent, in­clud­ing a di­verse range of block­buster movies and TV se­ries on its Video on De­mand plat­form (VOD), with con­ve­nient fea­tures such as the abil­i­ty to rewind live TV and the cloud Per­son­al Video Recorder (PVR). The cloud PVR al­lows cus­tomers to ac­cess their favourite pro­grammes when they want and how they want, across mul­ti­ple plat­forms. This ben­e­fit gives cus­tomers the abil­i­ty to cus­tomise their view­ing ex­pe­ri­ence�–mean­ing they can watch their favourite con­tent when­ev­er and wher­ev­er it fits in­to their sched­ule.

In ad­di­tion, Flow will con­tin­ue to of­fer cus­tomers the best, most in-de­mand con­tent in the re­gion–in­clud­ing ac­cess to cov­er­age of the Pre­mier League, Man­ches­ter Unit­ed, the up­com­ing Rio Olympics, NFL and Caribbean's Next Top Mod­el.

"At Flow we un­der­stand that our cus­tomers de­mand a con­ve­nient, per­son­alised TV ex­pe­ri­ence that fits their lifestyle," said Niall Mer­ry, CWC's Chief Com­mer­cial Of­fi­cer. "Now that we are a part of the Lib­er­ty Glob­al fam­i­ly, we have an op­por­tu­ni­ty to bring even more ben­e­fits and en­hance­ments to our prod­uct and ser­vices, and by re­brand­ing Flow's AVS to Hori­zon from Flow, we are align­ing our­selves with a leader of in­no­v­a­tive video en­ter­tain­ment. We couldn't be more ex­cit­ed about what this means for the fu­ture of TV in the Caribbean � this is what our cus­tomers have been wait­ing for."