NEW YORK - You've bought rope for that spe­cial some­one, picked up a few sex toys and read those "Fifty Shades of Grey" books a time or three. You know who you are. Well, no need to skulk about at naughty shops or the hard­ware store as Fifty Shades of Con­sump­tion makes it fur­ther in­to the main­stream. Stu­art Weitz­man and Marc New York have Grey-struck cam­paigns in the fat Sep­tem­ber is­sues of fash­ion mag­a­zines, the for­mer tout­ing black stilet­tos and high, Anas­ta­sia Steele-wor­thy boots called "Fifty Fifty," named not for the block­buster bondage books but equal parts leather and stretch. "Stu­art has al­ways known that peo­ple just think shoes. They day­dream shoes. They lust af­ter shoes 24/7," said Su­san Duffy, Weitz­man's se­nior vice pres­i­dent of mar­ket­ing. "It's al­most like 'Fifty Shades of Grey.' Peo­ple want 50 pairs of shoes. It's a love af­fair." EMI Mu­sic is feel­ing the love. It's putting out "Fifty Shades of Grey: The Clas­si­cal Al­bum" next month in part­ner­ship with E L James her­self, ahead of the British writer's first vis­it to the Pa­cif­ic North­west lo­cales where her hunky gazil­lion­aire Chris­t­ian Grey and his new-to-kink love in­ter­est dwell. While James goes about rem­e­dy­ing that ge­o­graph­i­cal blip on her re­sume, she let loose Mon­day with her first li­cens­ing agree­ments for a range of prod­ucts in North Amer­i­ca.

Com­ing soon: Of­fi­cial Fifty stock­ings and garters and print­ed tights. Undies and jam­mies and robes. T-shirts and knit tops and hood­ies. Add those to a slew of par­o­dy books, many self-pub­lished, beau­ty gi­ant Bob­bi Brown's new set of "Come-Hith­er Shades" for eyes in, yes, grays and mar­ket­ing ref­er­ences and tie-ins for every­thing from iPad cov­ers to bath­room fix­tures. There's even a crit­i­cal read­er's guide, "Lighter Shades of Grey," that counts the num­ber of times Ana mut­ters "Oh my." These days, we're all Fifty Shades of some­thing'. "We don't al­ways get a chance to con­nect our clients' brands to cur­rent day en­ter­tain­ment or news. But when we do, tie us down and hold us back!" said David R. Schlock­er, founder and pres­i­dent of DRS and As­so­ciates, a lux­u­ry mar­ket­ing and PR firm in Los An­ge­les for ar­chi­tec­tur­al, in­te­ri­or de­sign and build­ing clients. The com­pa­ny re­cent­ly pitched "Shades of Gray" kitchen and bath decor, in­clud­ing a Laufen wash­basin with se­duc­tive curves and edgy Graff faucets in a brushed nick­el. Grey-sessed con­sumers have kept the books atop best-sell­er lists for more than 25 weeks, shot pre-or­ders for the EMI al­bum to the top of clas­si­cal picks on iTunes and Ama­zon - and breath­less­ly lob­bied on­line for their choic­es to play Chris­t­ian and Ana in the movie. Mean­while, Town & Coun­try mag­a­zine bares a teas­er on its Sep­tem­ber cov­er, "50 Shades of Rock­e­feller," for a sto­ry about a great-great-grand­daugh­ter of John D and her new book, apro­pos of noth­ing more than the fresh-faced lex­i­con.

Tro­jan, the con­dom guys, had hun­dreds lin­ing up for free vi­bra­tors last week on the streets of Man­hat­tan, us­ing "plea­sure carts" like the ones for sell­ing hot dogs. The crowds were so big the city shut them down tem­porar­i­ly, un­til the com­pa­ny pro­cured the prop­er per­mits. Tro­jan doled out 10,000 vi­bra­tors over two days. While Tro­jan has been sell­ing vi­bra­tors since 2009, first-quar­ter sales this year - around the time the Fifty books hit it big - were up about 14 per cent from the same quar­ter a year be­fore, ac­cord­ing to Nielsen. "Thanks in part to the rise of pop cul­ture hits such as 'Fifty Shades of Grey' and 'Sex and the City,' many con­sumers are look­ing for prod­ucts to help add some spice and in­crease the plea­sure with­in their re­la­tion­ships," said Bruce Weiss, vice pres­i­dent of mar­ket­ing at Tro­jan. This is what Si­mon Reed, 28, knew about that as he wait­ed pa­tient­ly for a vi­bra­tor with about 400 oth­er peo­ple in Mid­town: "My girl­friend sent me." The Fifty phe­nom has al­so filled up Et­sy with bondage crafts and is keep­ing Grey-ma­ni­acs at Pin­ter­est busy. At Ama­zon, "Lat­ers, Ba­by" wall de­cals with a hand­cuff mo­tif are on sale, hon­or­ing one of Chris­t­ian's fave farewells (stolen from his broth­er). Wendy Ong, EMI's vice pres­i­dent of clas­sics in the US, hasn't seen this kind of ac­tion in for­ev­er. "Who would have thought clas­si­cal mu­sic and 'Fifty Shades of Grey,' you know. It's a stretch, right, but it's ac­tu­al­ly a great part­ner­ship," she said. "It's amaz­ing in this day and age for these books to be caus­ing so much in­ter­est in clas­si­cal mu­sic." Not all clas­si­cal mu­sic, mind you. The down­load and CD due out Sept. 11 on Capi­tol Records (owned