San­dra L Blood

“I say with con­vic­tion that Alette Liz Williams is en­ter­ing a new chap­ter of her life. It’s about un­leash­ing! No more hold­ing back. No more wa­ter­ing down – just walk­ing ful­ly in what God has al­ready or­dained for me: bold, clear, and un­stop­pable.”

With those words, Alette Liz Williams sig­nals a pow­er­ful trans­for­ma­tion—one built on faith, re­silience, and an un­wa­ver­ing sense of pur­pose. But her jour­ney to this mo­ment be­gan long be­fore she ever ut­tered those bold de­c­la­ra­tions.

From child­hood, Williams was the girl who al­ways had some­thing to say and some­thing new to read. Her moth­er nour­ished that cu­rios­i­ty with dic­tio­nar­ies, books, and con­stant en­cour­age­ment, un­aware that she was shap­ing the foun­da­tion of a com­mu­ni­ca­tor. As the el­dest of four, Williams grew to love lan­guage and sto­ry­telling—gifts that would even­tu­al­ly de­fine her path.

Her ear­ly aca­d­e­m­ic steps, how­ev­er, took a dif­fer­ent route. She stud­ied me­chan­i­cal en­gi­neer­ing, mas­tered Au­to­CAD, be­came a cer­ti­fied drafts­man, and lat­er pur­sued in­for­ma­tion tech­nol­o­gy at the Col­lege of Sci­ence, Tech­nol­o­gy and Ap­plied Arts of T&T (COSTAATT). But the tech­ni­cal world did not ig­nite her pas­sion.

Every­thing changed when a friend men­tioned COSTAATT’s Mass Com­mu­ni­ca­tions pro­gramme. Williams switched fields, and in­stant­ly, things aligned. She earned an As­so­ciate De­gree in Jour­nal­ism and Pub­lic Re­la­tions with Ho­n­ours, and lat­er a Bach­e­lor of Arts in Mass Com­mu­ni­ca­tions, Magna Cum Laude, spe­cial­is­ing in Pub­lic Re­la­tions.

“My in­tern­ships in jour­nal­ism and pub­lic re­la­tions shaped my fi­nal the­sis and con­firmed my nat­ur­al align­ment with the field,” she re­called.

Her life soon un­fold­ed in­to a vi­brant cre­ative jour­ney. She per­formed and sang; par­tic­i­pat­ed in San­Fest; act­ed with Iere The­atre Pro­duc­tions Ltd.; and served as Pub­lic Re­la­tions Of­fi­cer for both the com­pa­ny and the San Fer­nan­do Arts Coun­cil. She lat­er be­came mar­ket­ing and me­dia man­ag­er for the NGC Bo­cas Lit Fest and con­tributed years of ser­vice to the Na­tion­al Dance As­so­ci­a­tion of T&T, where she now sits as pres­i­dent.

Yet, Williams in­sists her bond with words pre­dates all of that. Dur­ing her A-lev­el years, she wrote for her school’s an­nu­al mag­a­zine, con­tributed fea­ture ar­ti­cles, and proof-edit­ed her class­mates’ work.

“This in­stinct for re­fin­ing mes­sag­ing fol­lowed me in­to adult­hood. Even while com­plet­ing my mas­ter’s de­gree at the Arthur Lok Jack Glob­al School of Busi­ness, I proof-edit­ed stu­dents’ as­sign­ments,” she said.

Williams grad­u­at­ed with dis­tinc­tion in the In­ter­na­tion­al Mas­ter of Busi­ness De­vel­op­ment and In­no­va­tion and cur­rent­ly lec­tures at both COSTAATT and the Lok Jack School, teach­ing com­mu­ni­ca­tions and cri­sis man­age­ment.

Her in­flu­ence ex­tends in­ter­na­tion­al­ly. As Lead Com­mu­ni­ca­tions Strate­gist for Iconiq Cre­ative (USA), she has worked with clients across the UK, Africa, Suri­name, Cana­da, and Swe­den.

Her own com­pa­ny, Out­right Con­cepts Ltd—where she serves as founder, CEO, and Prin­ci­pal Com­mu­ni­ca­tions Strate­gist—sup­ports in­di­vid­u­als and or­gan­i­sa­tions in strength­en­ing their mes­sag­ing, vis­i­bil­i­ty, and strate­gic po­si­tion­ing. Many NGOs and cul­tur­al groups have ben­e­fit­ed from her abil­i­ty to help clients ar­tic­u­late their val­ue and re­fine their pub­lic im­age.

But 2025 marked a deeply per­son­al awak­en­ing for Williams. Cel­e­brat­ing her 40th birth­day, she said she un­cov­ered “a new Alette,” one hid­den be­hind 20 years of in­vis­i­bil­i­ty de­spite hard work.

“It’s a new chap­ter, same God, but dif­fer­ent fire,” she af­firmed.

In the midst of tri­als and tran­si­tions, she em­braced her fash­ion-for­ward side, cu­rat­ed a bold pho­to­shoot, and stepped ful­ly in­to her re­newed self. It was her rein­tro­duc­tion to the world—styl­ish, con­fi­dent, and un­apolo­getic.

In one sym­bol­ic mo­ment, she wore her An­gel Glow De­signs lily-white, bal­loon-sleeved dress—the same dress she wore while walk­ing across the stage to col­lect her Mas­ter’s De­gree.

“I wore it again as a re­minder that I walked through fire and storm and still came out shin­ing,” she said. “I’ve been through pain, un­cer­tain­ty, loss, dis­ap­point­ment, but I’ve al­so seen grace, restora­tion and joy sneak back in when I least ex­pect­ed it.”

Whether sport­ing a sharp bob, chic white an­kle-tied jeans with a black jack­et, or bold black-and-white stripes with shoul­der-length bangs, Williams em­braces the full­ness of who she has be­come.

“I’m soft with a re­al heart full of re­al love, but I’m al­so hard when I need to be. I’m built from the kin­da fire that was meant to break me, but in­stead, it built me,” she said.

And now? “I’m ready to take on the world. I’ve earned my stripes – every one of them. I’ve paid my dues a mil­lion times over, and I’m fi­nal­ly at that place where I could say it plain­ly: ‘I’m a re­al bad-a…, and I’m not apol­o­giz­ing for it.’”

Williams cred­its Je­sus for car­ry­ing her through every step—“every les­son, every tear, every come­back”—and an­chors her life in Philip­pi­ans 1:6.

On No­vem­ber 20 she launched the first ini­tia­tive of her re­newed phase: The Me­dia-Ready Mas­ter­class, in­spired by her per­son­al mot­to, “It’s a new sea­son; new pow­er; same anoint­ing.”

And if her new fire is any in­di­ca­tion, this sea­son is on­ly the be­gin­ning.