Nigel Teles­ford

Three-time Chut­ney So­ca Monarch, re­cent­ly ap­point­ed NCC Com­mis­sion­er, and vo­cal­ist with the A Team Band, Im­ran “GI” Per­sad has added an­oth­er ac­co­lade to his port­fo­lio: he has been of­fi­cial­ly signed as a Brand Am­bas­sador by The House of An­gos­tu­ra.

The an­nounce­ment came on Tues­day af­ter­noon, with The House of An­gos­tu­ra®, one of the Caribbean’s most icon­ic and glob­al­ly re­spect­ed spir­its pro­duc­ers, ex­press­ing ex­cite­ment over “the sign­ing of ac­claimed Trinidad and To­ba­go artiste GI as an of­fi­cial Brand Am­bas­sador for The House of An­gos­tu­ra®.” Ac­cord­ing to the re­lease, “this part­ner­ship brings to­geth­er two pow­er­ful sym­bols of Trinidad and To­ba­go’s cre­ative and cul­tur­al iden­ti­ty.”

The state­ment con­tin­ues: “GI is known for his dy­nam­ic stage pres­ence, au­then­tic sto­ry­telling, and deep con­nec­tion to Caribbean cul­ture and will rep­re­sent The House of An­gos­tu­ra® across se­lect brand en­gage­ments, con­sumer ex­pe­ri­ences, and cul­tur­al mo­ments, re­in­forc­ing the brand’s en­dur­ing com­mit­ment to lo­cal tal­ent and cul­tur­al ex­pres­sion.”

“This is an amaz­ing part­ner­ship and a gold­en op­por­tu­ni­ty for me to rep­re­sent a glob­al brand that tru­ly speaks from the heart of Trinidad and To­ba­go,” said Be­har­ry short­ly af­ter sign­ing the three-year con­tract.

“I must give thanks to The Almighty for bless­ing me with life, good health and strength to per­se­vere and be con­sis­tent over all these years, to keep the faith, stay fo­cused, and re­main dri­ven to suc­ceed. I am ho­n­oured to be ap­point­ed as the of­fi­cial Brand Am­bas­sador of the House of An­gos­tu­ra.”

The An­gos­tu­ra re­lease added: “Over the years, GI has carved out a dis­tinc­tive space with­in the lo­cal and re­gion­al en­ter­tain­ment land­scape. His mu­sic, per­for­mances, and per­sona re­flect con­fi­dence, crafts­man­ship, and orig­i­nal­i­ty — val­ues that align seam­less­ly with The House of An­gos­tu­ra® and its port­fo­lio of pre­mi­um brands.”

Com­ment­ing on the part­ner­ship, Act­ing CEO of An­gos­tu­ra Hold­ings Lim­it­ed, Ian Forbes, said:

“At The House of An­gos­tu­ra®, our brands are deeply root­ed in cul­ture, her­itage, and au­then­tic­i­ty. GI rep­re­sents the mod­ern ex­pres­sion of Caribbean cre­ativ­i­ty — bold, con­fi­dent, and ground­ed in who we are as a peo­ple. We are pleased to wel­come him as an Am­bas­sador for the House and look for­ward to work­ing to­geth­er to mean­ing­ful­ly con­nect our brands with con­sumers through cul­ture-led sto­ry­telling and ex­pe­ri­ences.”

The col­lab­o­ra­tion forms part of An­gos­tu­ra’s broad­er strat­e­gy to en­gage cul­tur­al lead­ers who au­then­ti­cal­ly em­body the spir­it of the brand while help­ing to bring pre­mi­um rum cul­ture to life in rel­e­vant and con­tem­po­rary ways. Through this part­ner­ship, GI will “play a key role in el­e­vat­ing brand ex­pe­ri­ences and cel­e­brat­ing mo­ments where mu­sic, cul­ture, and pre­mi­um spir­its in­ter­sect.”

En­thu­si­as­tic about the col­lab­o­ra­tion, Be­har­ry added:

“The House of An­gos­tu­ra® is a brand that rep­re­sents lega­cy, pride, and Trinidad and To­ba­go ex­cel­lence on a glob­al stage. This part­ner­ship feels nat­ur­al to me be­cause it re­flects who we are and how far our cul­ture can trav­el. I’m proud to be aligned with a brand that has stood the test of time while con­tin­u­ing to evolve.”

An­gos­tu­ra Hold­ings Lim­it­ed is one of the Caribbean’s lead­ing rum pro­duc­ers and the world’s mar­ket leader for bit­ters. Its port­fo­lio in­cludes in­ter­na­tion­al­ly ac­claimed rum brands such as An­gos­tu­ra® 1824, An­gos­tu­ra® 1787, An­gos­tu­ra® 1919, An­gos­tu­ra® 7 Year Old Rum, An­gos­tu­ra® 5 Year Old Rum, An­gos­tu­ra® Reser­va, An­gos­tu­ra® Sin­gle Bar­rel, White Oak®, For­res Park Pun­cheon®, Black La­bel, Roy­al Oak, and Amaro di An­gos­tu­ra®.

The com­pa­ny is al­so glob­al­ly renowned for its bit­ters range, in­clud­ing An­gos­tu­ra® aro­mat­ic, or­ange, and co­coa bit­ters, as well as its sig­na­ture bev­er­age, An­gos­tu­ra® Lemon Lime and Bit­ters. An­gos­tu­ra® aro­mat­ic bit­ters has re­mained un­changed since its in­tro­duc­tion in 1824. To­day, An­gos­tu­ra ex­ports to over 170 mar­kets world­wide and has earned nu­mer­ous in­ter­na­tion­al awards, with its rums rec­og­nized among the most award­ed in the world.

For more in­for­ma­tion, vis­it www.an­gos­tu­ra.com, or fol­low GI on so­cial me­dia @gi_mu­sictt.