Fayola Fraser
Maxine Williams can be found on the TT$50 bill, with a smile characteristic of the joy of the Carnival season as she crosses the stage in a Brian MacFarlane costume.
Williams is a Woodbrook native, regarding herself as a “deep Woodbrook person,” her parents both hailing from the same street in Woodbrook. Although she resides in California at present, her sparkling personality has never lost a shred of the dynamism, warmth and vibrance of Trini people and culture.
Despite her friends’ characterization of her as intense, Williams says that she is merely infinitely “inquisitive” and a lifelong learner. One would therefore not be surprised that, armed with such traits, she currently holds the high ranking position of Chief Diversity officer at Meta, formerly known as Facebook, a multinational American technology corporation that brings together apps such as Facebook, Instagram and WhatsApp, under one brand.
A St. Joseph’s Convent, Port-of-Spain, alumna, she is a graduate of Yale University, where she curated her own major in Caribbean Studies, borne out of the need for greater recognition and understanding of the region, that is equal to the same focus given to the study of other regions.
Upon graduating from Yale, she migrated to Haiti, where she taught a self-introduced course in Caribbean studies at a high school, until the ousting of former President Aristide in a coup d’état.
She subsequently relocated to Oxford, as a Rhodes Scholar, where she graduated from law with first-class honours. She subsequently took the helm of the Caribbean Human Rights Network, a regional organisation based in Barbados, where she worked on a variety of cases with several lawyers, including championing the abolition of the death penalty. Following this, she returned to Trinidad, where she practised law in Chambers, representing various unions, companies, state entities and banks.
While in Trinidad, she pursued another great passion of hers – theatre - getting involved in hosting and acting, becoming a familiar face to regular viewers of the then wildly popular soap opera series, Westwood Park. She confessed that she had to juggle many hats, frequently on stage all night and then in court in the daytime.
Williams chuckled as she recalled that judges would occasionally remark: “Ms Williams, I turned you off at 11 o’clock last night, I am surprised you’re here.”
Her multitude of passions eventually led her to New York, where she was invited to consider overseeing the diversity efforts at a law firm, marking her introduction to the concept of diversity in the corporate context. In 2013, a significant turning point in her life emerged from Facebook’s search for someone to execute their diversity efforts, which launched Williams into the next decade of her career.
Many companies tend to proffer its diverse workforce as constituting the totality of their diversity efforts, and frequently pursue diversity solely for compliance purposes. Williams, however, emphasises that as she was the first person responsible for overseeing diversity at Meta (then Facebook) she was also entrusted with the task of defining what it would mean in concrete terms, beyond simply a diverse workforce.
At Meta, it is recognised that a more diverse workforce enables the creation of products that are more relevant for a diverse world. Adopting this posture, Williams’ ultimate objective is to achieve cognitive diversity, explaining that “having people who think differently working in every part of the business [ensures] that they are stronger, more creative, adaptable and able to build for the world.”
Cognizant of the culturally and geographically diverse nature of the people who use Meta’s products, Williams believes that the more diversity that she can lead Meta to achieve, the more suitable their products would be to the individual users.
Williams also noted that diversity at Meta comprises another limb, one not common within other companies, that pertains to the immediate integration of diverse perspectives in the building of products. An initiative introduced in pursuit of this objective is the Inclusive Product Council, through which Williams uses employees from different backgrounds to give input “based on their lived experiences” to product teams.
The importance of preserving diversity also extends to Meta’s development of the Metaverse, which it recognises as a valuable tool in reducing geographic barriers. Integrating diversity into one of the largest companies in the world is no simple or straightforward task, but Williams has risen valiantly to the occasion, incorporating her own diverse skill set and variety of lived experiences.
When questioned about some of the challenges that she has faced in the corporate space as a Black woman from the Caribbean, she asserts that the burden of being a minority requires greater effort to meet an even higher standard than that required of those in the majority. To navigate this disparity, she suggests that an individual’s greatest asset is being you and lending your authentic voice.
This belief constitutes the foundation of the cognitive diversity principle that she safeguards at Meta.
“I’m constantly thinking, listening, learning, processing and contributing. As long as I keep doing that, the chips fall better in my favour than against me, despite the fact that I still carry these additional burdens.”
Referencing the company’s motto, “the journey is only one per cent finished”, Williams admits that although her work at Meta is never done, she is also focused on being the cornerstone of her family and a hands-on mother to her children. While the impact and challenges of her job are boundless, her focus is steady on raising “conscious, considerate and confident” children, a goal that she believes will be her greatest impact.
Considering that the professional space which she inhibits can be all-consuming, one naturally wonders how she balances it with her family life. Williams concedes that it is indeed challenging, but for her it is less about balance and more about “creating a life where you can get and give in proportions that are satisfying and adequate.”
She says that there will be times when you give more in one sphere of your life, and others when you pull back, but overall, it is important to be present in the space which you inhabit in any particular moment. She adds that having a partner who also shares the weight, and is dedicated to the family is invaluable.
Williams is a trailblazer who has shattered many barriers, forging a path that many can follow. Her advice to other women pursuing big dreams that may appear unattainable is simple. Just “try a ting”, a philosophy handed down to her by her mother.
Driven by her interests but also a very pragmatic “need to pay the bills”, Williams acknowledges that she could never have planned to be where she is right now, pointing out that the internet was not even around when she was growing up, making her journey all the more unpredictable. Putting into action this philosophy of “trying a ting” has propelled her further than she could have fathomed, and she encourages others to do the same, because one never truly knows what possibilities exist beyond self- imposed limitations.
Williams is a Trini woman doing impressive work, and her journey is a testament to the transformative power of not just taking chances and pursuing the seemingly impossible, but also of confidently occupying your rightful seat at the table.