It was encouraging to see key political leaders in Tobago and Trinidad coming together on Monday to take the first step in reviving the Sandals project, rather than competing for political advantage.
Clearly, the establishment of a Sandals resort in Tobago could significantly alter the island’s economic landscape.
From the very beginning, it was essential for Government to approach this matter correctly by reflecting on the errors made six years ago that led to the project’s stagnation, primarily due to a lack of public transparency.
The choice to work exclusively with the Sandals developers raises questions about best practices in procurement, such as the sale or lease of the Pointe-a-Pierre refinery.
This has brought to light the critical issue of whether taxpayer funds or assets, such as the land at Buccoo Bay, are to be allocated to this new proposed venture.
Following a meeting with Sandals officials, Prime Minister Stuart Young told the media that it was too soon to answer some pressing questions, as they are approaching the situation with a clean slate. Previously, the project was embroiled in controversy, when it was revealed that Government planned to use the Hyatt Regency model by constructing the resort before transferring it to Sandals for branding, marketing, and management.
At that time, there was no clear answer regarding the extent of Government’s stake in the resort and the direct financial benefits for T&T from Sandals’ profits.
Significant importance must also be placed on environmental concerns, which must be addressed from the start.
The previous site selected by Sandals in Buccoo was in an environmentally sensitive area and the development threatened the lagoon’s sustainability. In the negotiations regarding Sandals’ potential return to Tobago, one anticipated that a suitable site for development would have been identified beforehand.
Be that as it may, it is crucial that if Sandals comes forward with a proposal, Government ensures complete transparency, with environmental considerations being a key factor in the decision-making process regarding the site’s approval or rejection.
Resolving these issues early on will allow Tobago to capitalise on a vital improvement in its tourism industry.
Tobago has been unable to compete with other Caribbean islands in terms of tourist arrivals, primarily due to the quality of its accommodations and limitations of the airport in Crown Point in servicing large airlines.
As the new ANR Robinson Airport prepares to open, the next priority is enhancing the island’s high-quality room stock.
Sandals is well-regarded as a high-end resort, and the marketing initiatives aimed at increasing tourist arrivals will open up significant opportunities for jobs, business growth, and foreign exchange inflow.
A resort of this quality is expected to attract a new group of tourists and improve the island’s marketing and branding efforts, which have not been particularly strong in the past.
Data from other areas have shown that luxury resorts can help position an island as a year-round destination by offering special packages and experiences designed for off-peak times. They can also enhance local culture and heritage by incorporating unique aspects of the country into their services, such as cuisine, art, and traditional experiences.
Tobago is in urgent need of this tourism boost and the unified approach from our leaders is a positive sign for the island’s future.
We are hopeful, therefore, that the project’s management will address citizens’ concerns effectively and ensure its success, as failure would benefit no one.