‘Ewa Afri­ka 2024  … The Folk Lure” is card­ed for the Queen’s Hall on June 2 from 5 pm. This pro­lif­ic show­case of Afro-in­spired fash­ion has gar­nered phe­nom­e­nal trac­tion in its three-year his­to­ry, woo­ing larg­er au­di­ences with a pletho­ra of Afro­cen­tric cre­ative ex­cel­lence from the re­gion. In­deed, it is a Caribbean pre­sen­ta­tion of run­way col­lec­tions by the best de­sign­ers pay­ing homage to our African tra­di­tions and our Afro-Caribbean style.

The pro­duc­tion is staged by the Eman­ci­pa­tion Sup­port Com­mit­tee of T&T un­der

the mas­ter­ful cre­ative di­rec­tion of fash­ion im­pre­sario Richard Young.

The event is part of the largest Pan-African fes­ti­val out­side the African con­ti­nent and “boasts of eclec­tic, ex­ot­ic and eth­nic in­ter­pre­ta­tions of our African Di­as­poric fash­ion iden­ti­ty with Afro-fu­tur­ist fore­casts for our New World style ego. It’s all part of pro­claim­ing our Caribbean aes­thet­ic to the world, un­apolo­get­i­cal­ly,” Richard Young en­thus­es.

Two of the coun­try’s lead­ing brands will be part of the ‘Folk Lure’, along­side a force of the fash­ion in­dus­try movers and shak­ers. Both de­sign hous­es have demon­strat­ed their prowess in the 21st-cen­tu­ry Caribbean fash­ion zeit­geist, hav­ing earned the pres­ti­gious mas­ter Caribbean de­sign­er award at the trail­blaz­ing Caribbean Fash­ion Week in Ja­maica, both brands have made in­deli­ble and in­com­pa­ra­ble foot­prints for Caribbean fash­ion the world over.

The show promis­es to be an ex­trav­a­gan­za, chock-full of rich per­form­ing tal­ent in a the­atri­cal spec­tac­u­lar host­ed by Abeo Jack­son and Con­rad Par­ris.