On January 1, 2023, Natasha Davis was named the chief operations officer (COO) of the Unit Trust Corporation of T&T.
Before ascending to that role, Davis served as the UTC’s vice president of marketing and operations.
Davis’ rise is a success story on many levels, as she grew up in a community often associated with negative press, but she is proud to be one of several professionals who are working to change the stigma attached to the area.
“I grew up in Desperlie Crescent, Laventille Road, East Dry River,” said Davis.
“Albeit a stressed community, with all the issues of crime and limited resources, there is a strong group of professionals, doctors, teachers, engineers, nurses, and industry leaders that came out of this community that are supporting the country’s development.”
Davis explained that her family of six managed to make the best of their lives, as she and her siblings made the best of “a tiny two-and-a-half-bedroom downstairs apartment.”
Davis, the eldest of her parent’s children, was similarly proud that all of her family had made strides in their professions.
“My dad, Henry Davis, was an electrical foreman at the Ministry of Works, and my mom, Joycelyn Chapman Davis, was a geriatric nurse. My parents, now married for 47 years, have four kids, three girls and one boy. I am the first. My sisters are Natalie, Davis-Branche, a special education teacher at the Ministry of Education and Natoya Davis-Prudhomme, a court reporter at the Judiciary of T&T. My brother, Nixon Davis, is a program manager at Vertiv Corporation in the US,” she said.
“Not bad for kids from the Hill,” Davis told the Business Guardian.
Davis went to primary school at Eastern Girls’, a Government School on George Street, Port-of-Spain.
There, she became a well-rounded student, taking part in numerous extra-curricular activities.
“I was an active school choir member (and even in my church choir). I performed at The National Music Festival on multiple occasions. But I have never done a solo, so I can’t pride my choir memberships on my singing ability. I was also a member of Brownies and the Red Cross Groups,” Davis said.
Davis went on to Success Laventille Composite School in Success Village, Laventille where she became the female head prefect and a member of the school’s cricket team.
But after finishing CXC, she continued to push for academic success, which lead her to meet another inspirational local woman.
“I completed A’Levels at Sixth Form Government (Polytechnic Institute), with a focus on the sciences, Physics, Chemistry and Biology. Destra Garcia was in my year; she sang at every assembly and school function. I am amazed at the powerhouse of an entrepreneur and entertainer she has become,” said Davis.
Davis then pursued tertiary education, initially targeting a degree in sciences. However, uncertainty concerning the availability of employment in her field saw her make a change which would define her career path significantly.
“In 1996, I enrolled at The University of the West Indies, St Augustine, in the Natural Sciences department, determined to pursue a career in analytical chemistry and later forensics. But, at that time, the science graduates complained about the lack of work opportunities, and I had signed a contract at the bank that gave me exactly one year after graduating to find a job and start paying my student loan. Yikes! So, I switched to the Social Science Faculty to study Finance and Marketing. Those graduates looked happier when they visited the campus in their fancy suits,” she said.
“I cried every day for three weeks straight because I knew nothing about accounts, economics, or marketing, but I was determined not to fail.”
Her perseverance would see her push on and excel.
“Later I would earn an MBA in International Marketing from The University of the West Indies, Arthur Lok Jack Global School of Business, and a BSc in Management Studies, specialising in Marketing and Finance, from The University of the West Indies, St Augustine.”
Throughout her journey, Davis had key figures in her life pushing her to pursue specific fields, but eventually, her calling came to her.
“One of my grandmothers used to clean lawyers’ officers, so she wanted me to be a lawyer. My dad, as an electrician, had engineers as his bosses, so he wanted me to become an engineer. My favourite uncle was a teacher and travelled the world, so I equated travelling the world to a career in teaching. I started teaching Mathematics and Biology to Forms 1, 2 and 5 at an all-girls college. But it wasn’t my calling.”
Davis’ ascension to COO at UTC follows 20 years of leadership in the corporate world where she focused on technology-driven growth, strategic marketing, reputation management, digital strategy, employee empowerment, trust services operations and exceptional customer service.
Despite her success in that realm, there are still dreams that Davis wishes to achieve in the future.
“I’ll like to be an artist and host an exhibition,” she said.
Davis said she was grateful International Women’s Day has allowed women to celebrate and continue to motivate others toward success.
“It’s an opportunity for me to pay homage to the exceptional women in my life, as well as to the countless powerful women who have made sacrifices and important contributions to advance women’s rights, improve the quality of life, and create opportunities for women locally, regionally, and globally.”
She said it was important to have figures in her life who provided crucial guidance throughout her life, but felt that women do need more female role models to navigate their fields.
“I was lucky to have elders, teachers, friends, and mentors who guided me throughout life. But to navigate the intricacies of the corporate world, I would have liked to have access to more female mentors senior to me.”
As she looked back on her life, she had this advice for her younger self.
“Two points I need you to really understand and live, young Tash
1. You have Divine support, so don’t worry so much and
2. Always trust your intuition. It will help you navigate every situation.”
In her current role as COO, Davis is tasked with leading the continuous improvement of UTC’s operations division to drive efficiency and innovation across the organisation while maintaining flexibility and responsiveness to customers’ requests.
She also has executive responsibility for human resources, corporate security, facilities management, corporate administration, investment centre operations, process intelligence and administratively for information and communications technology (ICT).
While these tasks seem numerous, Davis stressed that it was important to maintain a balanced lifestyle in the corporate world.
“I’m a BIG promoter of work-life balance to my teams and colleagues. But it’s not a fixed state. I intentionally work at it. I block days and times in my weekly calendar to exercise. I have no-screen breaks. I read and feed my mind daily. I love connecting to my tribe and nature, and the list goes on. I am not superwoman.”
Outside of her professional commitments, some of her personal recovery practices range from travelling, pilates, and photography to working with charitable organisations across the country.