Two new Carnival fetes are emerging at a time when several established events have been cancelled, underlining the financial strain now reshaping the business of Carnival.
Promoters are contending with venue shortages, a 100 per cent increase in alcohol prices, higher food costs and rising infrastructure expenses, forcing a shift away from large-scale formats toward smaller, premium and tightly managed offerings.
According to data compiled by the Ticket Federation (TF) Carnival Calendar 2026, fewer than 150 fetes are expected to be staged for Carnival 2026. That represents a significant contraction from Carnival 2025, when 254 fetes were held across the season. Notably, February 2025 alone accounted for 152 events, a figure that exceeds the projected total number of fetes for the entire 2026 season.
TF data show 67 fetes listed for January 2026, compared with 35 in January 2025. TF explained that the increase reflects the shorter Carnival season this year, which has only seven Carnival weekends, compared to the usual 10. Events that would normally fall in February have been pulled forward into January. Carnival Monday and Tuesday will be celebrated on February 16 and 17, 2026, compared to March 3 and 4, 2025, when the season ran approximately two weeks longer.
Even with that adjustment, the overall trajectory is downward. TF noted that 67 fetes are currently listed for the entire month of January 2026, the same number of Carnival events that took place during the Carnival period in March 2025.
Promoters and suppliers view the figures as evidence of a market that is consolidating under sustained cost pressure.
Against this backdrop, two new fetes, Embrace and Soirée Saturday, are entering the market with deliberately conservative business models that prioritise cost containment, defined audiences and premium pricing rather than volume.
Measured entry
amid rising costs
Embrace, scheduled for Carnival Thursday, is the first Carnival fete by Andre Sealey, founder of Make It Happen. Sealey is positioning the event as a limited-scale pilot, capped at 300 patrons, designed to test market fit during a period of heightened uncertainty.
The event will offer two tiers: a Premium all-inclusive ticket priced at $750 and a Luxury all-inclusive option priced at $1,000. The pricing reflects both the sharp increase in alcohol costs and Sealey’s strategy to segment the audience while maintaining strict control over headcount and expenditure.
Sealey described the current environment as one defined by “external shocks” to the market, noting that timing and risk mitigation are now central to any Carnival venture. Rather than targeting mass attendance, Embrace is being staged in a small indoor-outdoor restaurant venue, which significantly lowers infrastructure, security and logistics costs compared with large open-air fetes.
From a business standpoint, the reduced scale is intentional. Sealey framed the first edition as a live feasibility exercise rather than an immediate profit generator. While the event may not deliver strong financial returns in its inaugural year, he argued that the underlying model is commercially viable over time, particularly as it evolves beyond Carnival.
Alcohol pricing is a critical factor. The 100 per cent increase in alcohol costs has fundamentally altered the economics of all-inclusive fetes, forcing many promoters either to raise ticket prices sharply or to cut offerings. Embrace is absorbing part of that increase by limiting numbers and treating the initial staging as a potential loss leader, with the expectation that brand equity and demand will support future editions.
Targeting business and diplomatic networks
Beyond cost management, Embrace is differentiated by its explicit focus on bringing together diplomats, business leaders and creatives in a single space. Sealey stressed that the deliberate integration of the diplomatic community and the private sector is not incidental but central to the event’s commercial logic.
He said that diplomats and international representatives are often under-integrated into the local Carnival fete ecosystem, despite their potential value as connectors between markets. By creating a curated environment where business professionals, embassy representatives and cultural stakeholders can interact informally, Sealey believes Embrace can generate relationships that extend beyond entertainment.
From his perspective, those connections can translate into tangible business ventures, trade opportunities and cross-border collaborations for the countries represented. He described the event as a platform for nation branding and soft diplomacy, where conversations initiated in a social setting can later mature into commercial partnerships.
That positioning also has revenue implications. Sealey views Embrace as a foundation for year-round events that merge business networking with entertainment, creating multiple monetisation pathways beyond Carnival itself. In that context, the Carnival Thursday event is only the first iteration of a broader strategy aimed at patient capital and medium-term returns rather than immediate profit.
Alternative premium offering on Carnival Saturday
The second new entrant is Soirée Saturday, promoted by Garfield George, founder of Extravagant Tours. The event will be held on Carnival Saturday, February 14 Valentine’s Dayat Queen’s Hall, with a projected attendance of 400 to 500 patrons.
George indicated that attracting 300 attendees would be sufficient to meet the event’s financial objectives in its first year.
Soirée Saturday is priced at $750 all-inclusive, a level that George acknowledged is challenging given the sharp increases in alcohol, food, artist fees and infrastructure. However, he said the pricing decision was guided by a desire to offer an accessible premium alternative at a time when some established fetes are now priced at $1,500 or more.
Rather than chasing high gross margins, the business model emphasises differentiation and cost control. The event features a live brass band, selected performers and a gala-style format, aimed at patrons seeking a more intimate and mature Carnival experience. Queen’s Hall was selected for its fixed infrastructure, security and proximity to major hotels, which reduces operational risk and appeals to visitors staying in Port of Spain.
Venue choice has become a decisive business factor for promoters. Several fetes have been cancelled for Carnival 2026 due to the lack of suitable venues or the high cost of temporary infrastructure required for outdoor locations. Fixed venues such as Queen’s Hall offer predictability at a time when margins are thin.
Costs remain elevated across the supply chain
Both promoters confirmed that suppliers have not reduced prices despite the overall contraction in the number of fetes. Food prices remain elevated, and alcohol distributors have not rolled back increases, even where promoters are purchasing in bulk. While vendors are willing to work collaboratively on logistics and timing, the underlying cost base has not eased.
As a result, promoters are increasingly relying on precise headcounts and conservative projections to manage risk. Smaller events allow for tighter inventory control, particularly for alcohol and catering, which have become the most volatile cost components of all-inclusive fetes.
Regulatory compliance also adds to the cost structure. The Ministry of Finance has reminded promoters of their obligations to register for VAT where gross receipts reach or are expected to reach $600,000, pay income tax and green fund levy, deduct and remit withholding tax for foreign artistes where applicable, and submit the relevant statutory returns.
Liquor licensing, Environmental Management Authority (EMA) approvals and related compliance requirements remain mandatory.
George confirmed that licences for Soirée Saturday have already been secured, insulating the event from potential increases later in the season. He described the green fund levy, at one per cent of gross receipts, as manageable but noted that it must be factored into already tight budgets.
A recalibrated Carnival economy
The TF data suggest that Carnival 2026 will be defined less by volume and more by precision. While demand for Carnival experiences remains, supply is adjusting to higher costs, shorter seasons and greater regulatory scrutiny. More events are being clustered earlier in the calendar, and new entrants are favouring niche positioning over scale.
