The Ansa Bank’s Dig­i­tal Touch­point and Dig­i­tal Fi­nan­cial Space ini­tia­tive was of­fi­cial­ly launched at  Gulf City Mall, La Ro­maine on Wednes­day morn­ing. 

In her re­marks, Ansa Bank’s Man­ag­ing Di­rec­tor Kath­leen Galy, said this ad­di­tion makes the ANSA Mer­chant Bank Group the on­ly in­dige­nous in­sti­tu­tion that of­fers a full suite of fi­nan­cial ser­vices, all un­der one um­brel­la. 

She said, “Fol­low­ing on the launch of the ANSA Bank’s state-of-the-art con­tact cen­tre in De­cem­ber 2022, to­day, we open our first new dig­i­tal­ly-en­abled branch, which em­braces our be­lief that the fu­ture of last­ing cus­tomer re­la­tion­ships must go hand-in-hand with dig­i­tal prowess. In keep­ing with that strat­e­gy, our Gulf City Mall premis­es have been de­signed to al­low for tra­di­tion­al bank­ing trans­ac­tions, while im­mers­ing cus­tomers in a dig­i­tal realm. Through in­ter­ac­tive screens and aug­ment­ed re­al­i­ty fea­tures, the de­sign was built to car­ry our cus­tomers through an ed­u­ca­tion­al jour­ney for ease of dig­i­tal adop­tion. To guide them to un­leash their own pow­er.” 

 Galy added, “This open­ing is the sec­ond re­lease of sev­er­al dig­i­tal touch­points in our om­ni-chan­nel ex­pe­ri­ence. The same ad­van­tage to be free to cre­ate any­thing with­out lega­cy con­straints, presents an equal-sized dis­ad­van­tage … that is, the time it takes to build the foun­da­tion to en­sure we get it right.” 

Al­so de­liv­er­ing re­marks, Min­is­ter in the Min­istry of Fi­nance Bri­an Man­ning com­mend­ed the bank for seek­ing to push the land­scape of the bank­ing in­dus­try in a more mod­ern di­rec­tion with peo­ple’s in­ter­est in mind.