Carib Brew­ery on Thurs­day con­tin­ued its push to di­ver­si­fy its prod­uct lines with the un­veil­ing of Rock­stone Ton­ic Wine at the ANSA McAL Hos­pi­tal­i­ty Suite, Queen’s Park Oval, Port-of-Spain.

The com­pa­ny said in­no­va­tion was cru­cial at this time, as the pref­er­ences of its cus­tomers con­tin­ued to evolve.

“Our cus­tomers and con­sumers are no longer set­tling for the sta­tus quo. They’re ex­cit­ed to try new bev­er­ages and they will try every choice on dif­fer­ent oc­ca­sions. But bet­ter yet the oc­ca­sions can change over time. They are con­tin­u­ous­ly forc­ing us and dri­ving us to ex­pand our port­fo­lio by cre­at­ing line ex­ten­sions,” said Antron Forte, Carib Brew­ery’s Cat­e­go­ry Man­ag­er, Beer and Cider who not­ed that in the past year Carib has un­veiled Carib Blue and Mack­e­son Dark Choco­late while in 2019, pri­or to the COVID-19 pan­dem­ic, the brew­ery stepped in­to the Cider cat­e­go­ry with Caribe.

The com­pa­ny al­so added Vi­ta­malt to its line of bev­er­ages last month.

Cavinne Good­ing, Carib’s In­no­va­tion Project lead ex­plained the new ton­ic wine fea­tured in­gre­di­ents such as Powa­roots, in­cludes a blend of nat­ur­al root ex­tracts such as maca root, bois bande, sar­sa­par­il­la bark, horny goat weed, iron and vi­t­a­mins B-1, B-2, B-6, B-12, iron and vi­t­a­min C.

“Rock­stone fea­tures that ta­pes­try of flavours with an oak and spicy fin­ish, com­bined with an ap­pre­cia­ble kick of al­co­hol and sweet­ness in­ten­si­ty with an ABV of 12 per cent,” she said.

Carib Re­gion­al Busi­ness Man­ag­er Scott Mc­Sween con­firmed a case of Rock­stone will re­tail at $273.

He said the com­pa­ny would use mul­ti­ple routes to get the prod­uct out to the con­sumer.

“We have to be able to dri­ve the prod­uct to our con­sumers where they need to con­sume it. And we will utilise all of our route to mar­ket to be able to do so, which means su­per­mar­kets, bars, and more im­por­tant­ly, us­ing our whole­salers where a lot of these event pro­mot­ers go to, to be able to ac­quire prod­uct. We will work with all of our cus­tomers to en­sure that Rock­stone is avail­able at the right price at the right time for the en­joy­ment of our con­sumers,” said Mc­Sween.