CARIB Brew­ery took a taste of the Caribbean to In­dia when it host­ed an ex­clu­sive am­bas­sador meet and greet in Luc­know on April 24, fea­tur­ing Trinidad and To­ba­go crick­eters Nicholas Pooran and Dwayne Bra­vo.

The event, held at the Hilton Gar­den Inn in Luc­know, formed part of the com­pa­ny’s push to strength­en the pres­ence of Carib Pre­mi­um Strong Beer in In­dia, where it launched in 2025.

Pooran and Bra­vo, both in In­dia for the 2026 In­di­an Pre­mier League (IPL) sea­son, en­gaged with key part­ners, me­dia, in­flu­encers and stake­hold­ers dur­ing the three-hour event, which in­clud­ed in­ter­views, a ques­tion-and-an­swer ses­sion and a pho­to-sign­ing seg­ment.

Guests al­so ex­pe­ri­enced a cu­rat­ed brand show­case, com­plete with a live pho­to wall, lunch and Carib-brand­ed give­aways.

The com­pa­ny de­scribed the oc­ca­sion as a cel­e­bra­tion of Caribbean cul­ture and its grow­ing foot­print in In­dia, par­tic­u­lar­ly in Ut­tar Pradesh, where the prod­uct is cur­rent­ly avail­able.

Man­ag­ing di­rec­tor for In­ter­na­tion­al and Busi­ness De­vel­op­ment at CARIB Brew­ery, Adri­an Sab­ga, said the event re­flect­ed the com­pa­ny’s am­bi­tion.

“In­dia has been our bold­est move yet - and events like this re­mind us ex­act­ly why we made it. To see Carib Pre­mi­um Strong Beer on shelves in Ut­tar Pradesh, and to bring Nicholas Pooran and Dwayne Bra­vo to­geth­er in Luc­know dur­ing the IPL, is a proud mo­ment for every­one at CARIB. We are a glob­al brand, and In­dia proves it! This is what hap­pens when you back your brand, back your peo­ple, and trust that crick­et will al­ways bring us to­geth­er.”

Head of Brand Mar­ket­ing, Antron Forte, said the part­ner­ship aligned with the com­pa­ny’s iden­ti­ty.

“This part­ner­ship is more than just a spon­sor­ship - it rep­re­sents the heart of CARIB’s strat­e­gy. Build­ing brand eq­ui­ty through two cul­tur­al pil­lars that de­fine who we are: Car­ni­val and crick­et. Their jour­ney from lo­cal crick­et grounds to glob­al sta­di­ums mir­rors the very path Carib Beer has tak­en.”

Busi­ness Head at Globus Spir­its, Ra­jesh Fan­da, said the col­lab­o­ra­tion went be­yond prod­uct pro­mo­tion.

“This is more than in­tro­duc­ing a new beer - it’s about cel­e­brat­ing the spir­it of two vi­brant cul­tures brought to­geth­er by crick­et, bold flavours and good times.”

Carib Pre­mi­um Strong Beer en­tered the In­di­an mar­ket through Globus ANSA Pri­vate Ltd, a joint ven­ture be­tween ANSA McAL and Globus Spir­its.

The prod­uct is brewed lo­cal­ly in In­dia and mar­ket­ed as an eight per cent ABV beer, with plans for ex­pan­sion in­to ad­di­tion­al states.