Caribbean Air­lines of­fi­cial­ly launched its ‘Wel­come Home’ Cam­paign at its north­ern base in Kingston, Ja­maica.

To mark the oc­ca­sion, on April 13, the air­line held its ‘Cus­tomer Ap­pre­ci­a­tion’ ac­tiv­i­ty at the Nor­man Man­ley In­ter­na­tion­al Air­port (NMIA) in Kingston.

Ar­riv­ing pas­sen­gers re­ceived an "au­then­tic Caribbean wel­come", which in­clud­ed per­for­mances and give­aways.

The cel­e­bra­tions con­tin­ued at Caribbean Air­lines’ Kingston Head Of­fice at 128 Old Hope Road, on April 14, where the air­line host­ed a ‘Wel­come Home Pop-Up’ event for em­ploy­ees and mem­bers of the pub­lic, treat­ing them to Ja­maica’s unique lo­cal cui­sine, like tasty pat­ties and jerk.

The event fea­tured live per­for­mances from “King of So­ca” Machel Mon­tano and Agent Sas­co. The duo al­so de­liv­ered an en­er­getic ren­di­tion of the air­line’s Of­fi­cial “Wel­come Home” theme song and so­ca hit, which left the ea­ger au­di­ence want­i­ng more.

Ad­di­tion­al­ly, Ryan Williams, pop­u­lar­ly known as ‘DJ Smoke’, and guest DJ, Travis World, kept the spec­ta­tors en­ter­tained and the ‘vibes’ go­ing through­out the evening.

In com­ment­ing, Caribbean Air­lines CEO Garvin Med­era said:

“We are hap­py to launch our ‘Wel­come Home’ cam­paign here at home in Ja­maica, and to cel­e­brate with our val­ued cus­tomers and em­ploy­ees. At its core, ‘Wel­come Home’ is our clear in­ten­tion this year to fo­cus on ser­vice and con­sis­tent at­ten­tion to pas­sen­gers. The cam­paign high­lights what con­nects us to each oth­er and to home. As the year pro­gress­es, you will see an even deep­er fo­cus on ser­vice through­out our ex­pand­ing net­work.”